Are You Making These Social Media Marketing Mistakes?

Sonia Simone on August 27, 2018

Busting social media marketing myths with Social Media Lab’s Scott Ayres.

Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with objective reality.

AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast. They spend $15,000 a month (or more) running experiments to find out what really works.

In this 33-minute episode, I talk with their co-host Scott Ayres about some of SML’s findings, including:

  • The reality behind Facebook’s “penalty” for third-party posting tools
  • The right number of Instagram hashtags to use … and the right spot to place them
  • The most effective content format for LinkedIn (freelance writers, you need to know about this)
  • How the much-hyped Instagram Carousel actually performs
  • The ridiculously powerful Facebook feature you might not be using yet

The Show Notes