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7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
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Site Success: Tips for Building Better WordPress Websites
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Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
hosted by Darrell Vesterfelt and Tim Stoddart

Seth Godin on Blogging, Business Books, and Creating Content that Matters

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Previous Episode:The Return of Copyblogger Radio ... More Episodes Next Episode:Are You Flushing Your Marketing Down the Social Media Toilet?

All Episodes:

March 30, 2020

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit

March 15, 2020

How to Write Content That Resonates

March 9, 2020

How to Conquer Your Fear of Selling, with Leah Neaderthal

March 2, 2020

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi

February 17, 2020

What You Should Talk about on Your Podcast, with Tara McMullin

February 9, 2020

How to Win at Search in 2020

February 3, 2020

How to Turn Pro as a Freelance Writer

January 27, 2020

Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

January 20, 2020

Podcasting Still Matters, with Pat Flynn from Smart Passive Income

January 13, 2020

The New Look Copyblogger in 2020

January 8, 2020

New Year, New Copyblogger

October 23, 2019

The Self-Reliant Entrepreneur with John Jantsch

October 2, 2019

Consistency Will Take You Further

September 25, 2019

The Past, Present, and Future of Online Learning

September 16, 2019

How to Get More of the Right Things Done

September 9, 2019

Why the Future Is Still Email

September 3, 2019

What’s Next for
Copyblogger Media?

August 26, 2019

How Smart, Nimble Companies Are Using Webinars Today

August 19, 2019

The Clarity Method: A Conversation with Tim Brownson

August 12, 2019

Digital Business Trends and the Latest on the Rainmaker Platform

August 5, 2019

4 ‘Naive’ Business Principles for Enduring Success

July 8, 2019

How to Write an Epic Blog Post, Part 3: Polishing and Promotion

July 1, 2019

How to Write an Epic Blog Post, Part 2: Getting It Written

June 24, 2019

How to Write an Epic Blog Post, Part 1: Thinking and Research

June 17, 2019

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

June 10, 2019

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

June 3, 2019

13 Ways of Looking at a Headline

May 27, 2019

The 7 ‘Bad’ Habits of Incredibly Successful People

May 20, 2019

Writers: How to Move from Making a Living to Driving Revenue

May 13, 2019

Choose the Right Frame to Boost the Power of Your Content

May 6, 2019

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

April 29, 2019

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

April 22, 2019

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

April 15, 2019

Get 10 Content Marketing Boosters in 20 Minutes

April 8, 2019

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

April 1, 2019

One of the Most Important Marketing Decisions You’ll Ever Make

March 18, 2019

What Nobody Wants to Hear about Content Marketing

March 11, 2019

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

March 4, 2019

When Is It Time to Bring in a Professional Copywriter?

February 25, 2019

Using Content to Systematically Move Prospects Toward a Purchase

February 18, 2019

Understanding the Lifecycles of Your Website, with Pamela Wilson

February 11, 2019

5 Ways to Manage a Stress-Induced Creative Slump

February 4, 2019

3 Ways Strategic Content Can Drive Measurable Business Outcomes

January 28, 2019

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

January 21, 2019

Real Talk about Generating High-Quality Content

January 14, 2019

A Conversation with Paul Jarvis about Staying a ‘Company of One’

October 29, 2018

The 3 Plus 1 Foundational Elements of Effective Persuasion

October 22, 2018

5 Essential Copywriting Techniques from Copyblogger

October 15, 2018

5 Ways to Recover Your Professional and Creative Confidence

October 8, 2018

5 Stinky Sardine Secrets to Make Your Content More Fascinating

September 24, 2018

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

September 18, 2018

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

September 4, 2018

The 7 Things Writers Need to Make a (Good) Living

August 27, 2018

Are You Making These Social Media Marketing Mistakes?

August 20, 2018

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

August 13, 2018

7 Ways to Boost Your Creativity

August 6, 2018

A 10-Step ‘Checklist’ for Your Content Marketing Site

July 30, 2018

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

July 23, 2018

Fix These 3 Points of Failure to Get Better Results for Your Content

July 16, 2018

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

July 9, 2018

3 Skills to Master to Become a Marketing Badass this Year

June 18, 2018

The Quiet Power of Conversational Copy

June 11, 2018

5 Rules of Thumb to Relieve SEO-Induced Stress

June 4, 2018

How to Use the GDPR to Make Your Business Stronger than Ever

May 14, 2018

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

April 30, 2018

How to Get More Comfortable (and Effective) at Selling

April 23, 2018

Privacy and Permission in the Wake of Cambridge Analytica

April 16, 2018

Seth Godin and How to Create Change

April 9, 2018

Email? Chatbots? Social? How Are We Supposed to Reach People?

March 26, 2018

The Double-Edged Sword that Can Make (or Break) Your Content

March 19, 2018

Make More Progress by Getting (Gently) Out of Your Comfort Zone

March 12, 2018

Are You Doing Content Marketing Wrong?

March 5, 2018

Storytelling for Modern Content Marketing (Part 2 of 2)

February 26, 2018

Storytelling for Modern Content Marketing (Part 1 of 2)

February 19, 2018

10 Quality Factors Search Engines Need to See on Your Site

February 12, 2018

A Simple Content Strategy to Make Your Site Massively More Useful

February 5, 2018

How to Avoid a Heartbreaking Business Failure

January 29, 2018

Hey Writers: Let’s Get You Paid What You’re Worth

January 15, 2018

5 Keys to Making Your Content More Shareable

December 18, 2017

3 Observations on Trends (but not Predictions) for 2018

December 11, 2017

3 Tips Now to Build a Strong Foundation in 2018

December 4, 2017

The 3 Success Factors that Help Writers Earn a Great Living

November 27, 2017

How to Recognize a Great Content Idea

November 20, 2017

How to Cultivate a More Meaningful Gratitude Practice

November 13, 2017

Advice for Poets, Advice for Killers

October 30, 2017

Face Your Business Fears on Halloween Week

October 23, 2017

How to Make Smarter Decisions about Your Website

October 2, 2017

A Series of Unfortunate Content Events

September 18, 2017

The Evolution of a Successful Copywriter

August 28, 2017

7 Ways to Improve Your Marketing by Harnessing the Power of Evil

August 14, 2017

Smart Questions from our Brilliant Audience

August 7, 2017

Does the Web Have Enough Patience for Your In-Depth Content?

July 31, 2017

How to Write (Much Better) Blog Comments

July 17, 2017

Which Works Better: Positive or Negative Content?

July 10, 2017

How to Attract the Exact Customers You Want

July 3, 2017

How to Create Stability and Success as an Artist

June 19, 2017

Two Powerful Resources for Life-Changing Growth

June 12, 2017

How to Turn All that Marketing Advice into Action

June 5, 2017

How to Develop a Compelling Marketing Idea in 4 Steps

May 30, 2017

Getting Over the Fear of Selling

May 22, 2017

Talking Community and Digital Business with Tara Gentile

May 15, 2017

Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

May 1, 2017

Professional Writers: Find Out How to Get Certified by Copyblogger

April 17, 2017

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails

April 3, 2017

5 Mindset Habits that Actually Work

March 27, 2017

On Grammar, Usage, and Not Being a Great Big Jerk

March 20, 2017

Creative Strategies for Content Writers

March 13, 2017

A New Ultra-Easy Resource for Creating Excellent WordPress Sites

February 20, 2017

Thriving Freelancers and Clients from Hell

February 13, 2017

Politics, Content Marketing, and the 2017 Super Bowl Ads

February 6, 2017

Copyblogger Book Club: Winning the Story Wars

January 23, 2017

3 Content Marketing Strategy Fails (and How to Fix Them)

January 9, 2017

The 2017 Content Excellence Challenge: Your January Assignments

December 19, 2016

Bad Writing Advice: The ‘Post Truth’ Episode

December 12, 2016

Get Ready Now for a Creative and Productive 2017

December 5, 2016

The 4 Pillars Every Online Business Is Built On

November 28, 2016

Orbit Media’s Latest Survey of 1000 Bloggers

November 14, 2016

Have You Already Missed the Podcasting Gold Rush?

November 7, 2016

Getting More Traffic, Links, and Shares to Your Content

October 31, 2016

5 Quick Wins for Content Marketers

October 24, 2016

Announcing: An Intriguing New Tool for Collaborative Content

October 17, 2016

A New Book to Make Content Marketing Easier

October 10, 2016

Behind the Scenes at Copyblogger: Our New Email Approach

October 3, 2016

The ‘Obligatory’ Structure of Effective Content

September 26, 2016

7 Powerful Content Strategies Borrowed from Advertising Masters

September 15, 2016

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

September 8, 2016

Ethics, Professionalism, and Good Manners for Content Marketers

September 1, 2016

3 Questions that Can Haunt Creative Professionals

August 25, 2016

How to Give and Get Exceptional Testimonials, Part Two

August 18, 2016

How to Give and Get Exceptional Testimonials, Part One

August 11, 2016

Are You Leaving Money on the Table with Weak Headlines?

August 4, 2016

Content Marketing for Nonprofits

July 28, 2016

The One-Two Punch that Creates the Most Successful Copywriters

July 21, 2016

PokΓ©mon Go: The Good, the Bad, and the Ugly

July 14, 2016

5 Suggestions When You’re Writing About Controversy

July 7, 2016

Announcing: A Breakthrough Educational Collaboration between Copyblogger and U.C. Davis

June 30, 2016

How to Break Past the #1 Conversion Killer

June 23, 2016

The New Age of Marketing Automation: Powerful, Simple, Cost-Effective

June 16, 2016

How to Make a (Really Good) Living as a Freelance Writer

June 9, 2016

Self-Publishing, Side Hustles, and Doing It All: A Conversation with Linda Formichelli

June 2, 2016

A Process for Content Marketing Success

May 26, 2016

Content Marketing Best Practices: Getting Email Opt-Ins

May 19, 2016

Behind the Scenes: Adventures in Advertising

May 12, 2016

Trump, Apple, and Facebook Advertising: Content Marketing News for May, 2016

May 5, 2016

Sally Hogshead and the Art of Fascination

April 28, 2016

Behind the Scenes at the Rainmaker Digital Company Meeting!

April 14, 2016

Social Media News, Social Media Constants

April 7, 2016

Strategies for B2B Podcasting, with Clark Buckner

March 31, 2016

Content Marketing Success Stories: Fitness Powerhouse Examine.com

March 24, 2016

Behind the Scenes: An Inside Look at the Rainmaker FM Redesign

March 17, 2016

Our Latest Advice and Resources for Digital Business Owners

March 10, 2016

Should Content Publishers Adopt Google’s New AMP?

March 3, 2016

7 Ways to Get Smarter with Social Media Listening

February 25, 2016

Content Marketing Shout-Out: Orbit Media and Andy Crestodina

February 18, 2016

The Tactic You Should Steal from Copyblogger

February 11, 2016

Content Marketing News for February, 2016

February 4, 2016

Email Marketing: The Misunderstood Powerhouse

January 28, 2016

The Secret Weapon Behind Great Websites: The Role of the Content Editor

January 21, 2016

Behind the Scenes: The Relaunch and Re-Imagining of Copyblogger.com

January 14, 2016

Trends and Predictions for Digital Commerce: A Conversation with Brian Clark

January 7, 2016

2016 Content Marketing Resolutions

December 28, 2015

The End of The Lede, The Beginning of Copyblogger FM

November 10, 2015

Constraints Can Be Blessings (Plus 2 Other Essential Lessons Jerod Re-Learned This Week)

November 3, 2015

Long or Short? The Content Length Question Answered, Once and For All

October 27, 2015

The Simple Publishing Hack That Gives Old Content New Life (Plus 3 More Tips)

October 20, 2015

The Surprising Truth about Earning a Profit from Your Content

October 13, 2015

How to Move Your Audience From Infatuation to Love

October 6, 2015

3 Things Your Audience Wants You to Know about Useful Content

September 29, 2015

Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters

September 22, 2015

Publishing Lessons from Dave Pell, the Most Fascinating Email Newsletter Writer in the Business

September 15, 2015

Why Content Creators Should Kiss Their Programmers

September 8, 2015

Finally — A Podcast about the Superiority of Written Content

September 1, 2015

Hot Seat: Grilling Jerod on Using Audio Content to Seed a Content Arsenal

August 25, 2015

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

August 18, 2015

5 Stories That Explain Jerod Morris (Plus One Massive Marketing Lesson)

August 11, 2015

Lede Potpourri: A Big Idea, Talking About Demian Behind His Back, and Lessons from #PM15

August 4, 2015

How to Attend an Industry Conference Like a Boss

July 28, 2015

Getting the Most Out of a Conference When You’re There to Promote, Part 1

July 21, 2015

How Much Does the Modern Content Marketer Need to Know About SEO?

July 14, 2015

Are Podcasters Digitally Sharecropping Without Realizing It?

July 7, 2015

Celebrating Our 101st Episode (with a Special Guest Interviewer)

June 30, 2015

Why The Phrase ‘Leaders Are Readers’ Should Die

June 23, 2015

Why You Should Think Outside the Box About Online Courses

June 16, 2015

The Proper (and Safe) Way to Republish Old Articles

June 9, 2015

How to Grow an Audience on LinkedIn by Repurposing Content

June 2, 2015

Key Takeaways from Three-and-a-Half Hours with Henry Rollins

May 27, 2015

Rapid-Fire Takeaways from Authority Rainmaker

May 19, 2015

The Proper Way to Grow an Audience on Medium

May 12, 2015

The Introvert’s Guide to Launching a Successful Podcast

May 5, 2015

The One Quality All Popular Podcasts Share

April 28, 2015

Proof That Grit Is the Only Way to Reach Your Potential

April 21, 2015

Do We Celebrate Failure Too Much?

April 14, 2015

Choose Yourself Part 2: James Altucher Fights Back

April 7, 2015

Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?)

March 31, 2015

Should You Really ‘Walk in the Direction of Your Fear’?

March 24, 2015

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

March 17, 2015

Is Authority Earned or Bestowed?

March 3, 2015

Dan Pink on How to Succeed in the New Era of Selling

February 24, 2015

Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

February 17, 2015

Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

February 10, 2015

How to Learn from Your Successes

January 27, 2015

How to Learn From Your Mistakes

January 13, 2015

Lessons Learned from Conducting Two Monster Audience Surveys

December 16, 2014

Adaptive Content: A Trend to Pay Attention to in 2015

December 2, 2014

The Most Important Lessons You Should Have Learned in 2014

November 18, 2014

How We Built Our Careers Online (And What You Can Learn From It)

November 4, 2014

Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

October 21, 2014

How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

October 7, 2014

How to Ignite a Feeling in Your Audience

September 23, 2014

Are You Overlooking This Cornerstone of a Smart Content Strategy?

June 26, 2014

How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience

June 19, 2014

How Successful Writers Curate Ideas

June 13, 2014

The 5 W’s of Link Curation

June 6, 2014

Why You Should Curate Content (And How to Do It Right)

May 30, 2014

How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

May 23, 2014

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

May 16, 2014

Chase Customers, Not Clicks

May 9, 2014

How to Be Authentic

May 2, 2014

How to Close With Style

April 25, 2014

The Best of Seth Godin on Copyblogger

April 17, 2014

How to Choose Arresting Images for Your Blog Posts (And Why You Should)

April 11, 2014

Removing Blog Comments: The View So Far

April 4, 2014

How to Use Internal Cliffhangers

March 28, 2014

Hangout Hot Seat with Brian Clark

March 21, 2014

How to Tell a Seductive Story

March 14, 2014

How to Create Exquisite Subheads

March 7, 2014

How to Write Killer Bullet Points

February 28, 2014

How to Write Damn Good Sentences

February 21, 2014

How to Use Persuasive Words

February 14, 2014

Michael Stelzner on Capturing Emails and Committing to Quality

February 7, 2014

How to Nail Your Opening

January 24, 2014

How to Write a Magnetic Headline (in Under 15 Minutes)

May 18, 2012

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

May 11, 2012

How to Attract an Audience by Integrating Content, Social, and Search

March 30, 2012

Why You Should Build an Audience Before You Build a Business

March 16, 2012

How Chris Brogan Built His Content Platform

March 9, 2012

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

March 2, 2012

A 30-Minute Copywriting Course from a Master of the Craft

February 24, 2012

The Path to a Legendary Copywriting Career

February 17, 2012

5 Tips for Affiliate Marketing Beginners

February 10, 2012

Why Not Sell Physical Stuff With Digital Media?

February 3, 2012

Whether You Call it Blogging or Not, Online Content Still Rules

January 27, 2012

Answers to the 3 Biggest Email Marketing Questions We Get

January 20, 2012

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

January 13, 2012

Steven Pressfield and the War of Work

November 18, 2011

The Strategy Behind the Copyblogger Redesign

November 11, 2011

7 Ways to Create an Email Marketing "Snowball Effect"

November 4, 2011

Warning: If You're Not a Privacy Nut, You're Losing Sales

October 28, 2011

The 3 Kinds of Writing That Builds a Business

October 21, 2011

The Art of Seductive Writing: A Conversation with Robert Greene

October 7, 2011

Why Content Marketing Doesn't Suck

September 30, 2011

Are You Weird Enough to Succeed at Content Marketing?

September 23, 2011

What Works With SEO Right Now and Why No One Does What You Want

September 16, 2011

Are You Flushing Your Marketing Down the Social Media Toilet?

September 11, 2011

Seth Godin on Blogging, Business Books, and Creating Content that Matters

September 2, 2011

The Return of Copyblogger Radio …

June 10, 2011

Answered: Your Most Burning Content Marketing Questions

June 3, 2011

How to Get All the Clients and Customers You Can Handle

May 20, 2011

Is Content Marketing Worth the Work?

May 13, 2011

How to Write Nearly Undeletable Emails

May 6, 2011

Is the Online Gold Rush Over?

April 22, 2011

The Art of Enchanting Online Marketing with Guy Kawasaki

April 15, 2011

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

April 8, 2011

How to Constantly Create Compelling Content

March 25, 2011

The Content Marketing Question You Need to Answer … Now

March 18, 2011

Good SEO is Simple. Really.

March 4, 2011

Did Social Media Kill the Marketing Star?

February 25, 2011

How to Write (and Execute) a Simple but Powerful Business Plan

February 17, 2011

How to Kick Groupon to the Curb and Become a Local Hero

February 3, 2011

Convert … Or Die

January 27, 2011

Attention: Is Your Headline Getting Any?

January 20, 2011

How to Craft Landing Pages that Work

January 13, 2011

Why Every Smart Business is in the Media Business

January 5, 2011

2011 Content Marketing Predictions

December 15, 2010

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

December 8, 2010

The 6 Elements of an Influential Web Experience

December 1, 2010

Your Staggeringly Unfair Marketing Advantage

November 17, 2010

How to Get Some Action

November 10, 2010

The Foundation of All Marketing that Works

November 3, 2010

Introducing Copyblogger Radio

September 11, 2011

Seth Godin on Blogging, Business Books, and Creating Content that Matters

The man.

The myth.

The legend.

All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin.

A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he switched to blogging over a decade ago.

But perhaps the most striking changes have rolled over the book publishing industry — an inevitability Seth foresaw even as he cranked out one best seller after another.

Today, you’ll hear about all of that, and much more.

In this episode Seth Godin and I discuss:

  • How Seth writes (kinda, well, you’ll see…)
  • Why Seth’s blogging style is totally irrelevant to your blogging success
  • Is the traditional business book still relevant?
  • Are rich, interactive eBooks better than text-only eBooks?
  • Why The Domino Project is only publishing short manifestos
  • Seth’s simple advice for writers struggling to ship
  • Why now is the time to do something that matters

Hit the flash player below to listen now:

Seth Godin on Blogging, Business Books, and Creating Content that MattersBrian Clark
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Other listening options:

  • Click here to download the mp3 | 30.8 MB | 25:38
  • Click here to subscribe via iTunes
  • Click here for the RSS feed (non iTunes)
  • Click here for the show archive

The Show Notes:

  • This eBook isn’t Free
  • Seth Godin’s Blog
  • The Domino Project
  • Squidoo
  • Tom Peters
  • Snow Crash by Neal Stephenson
  • Our Choice by Al Gore
  • How to Play Bass
  • And a big thanks to Girl Talk…

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Google+.

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Comments

  1. Derek says

    September 9, 2011 at 9:21 AM

    I’ve got to say that I’m totally with Seth on this. I’ve been experimenting with video over the last couple of months, and people are LOVING it.

    It reaches a completely new audience, and people who have never commented before are commenting. And people who have never shared or interacted with me before, are doing that too.

    So when’s the first Brian Clark video popping up here on Copyblogger? πŸ™‚

    Reply
    • Brian Clark says

      September 9, 2011 at 1:09 PM

      As soon as I lose 20 pounds? πŸ˜‰

      Reply
      • Paul Wolfe says

        September 9, 2011 at 1:10 PM

        Better make that 30 then – don’t forget the camera adds 10! πŸ˜‰

        Reply
        • Brian Clark says

          September 9, 2011 at 1:17 PM

          I was already factoring in the “Camera 10.” Sheesh, I’m not that fat. πŸ˜‰

          Reply
          • Paul Wolfe says

            September 9, 2011 at 1:22 PM

            I kind of guessed that! Sounds like a bit of resistance to me…I kind of knew I had to make videos for my website in the early days and resisted it. I had all sorts of excuses….wrong equipment, no camera, blah blah blah plus I love to write.

            But no-one was reading my articles or coming to my website – Sean (D’Souza) made me create a video for a course I was taking with him and post it. Traffic and subscribers literally quadrupled overnight…and just kept growing.

            There’s no easy way – which you already know – you just gotta go out and do it!

      • Shane Arthur says

        September 9, 2011 at 3:31 PM

        The Ugly Duckling Video Technique is perfect for you then. Just put your narration to text and you have yourself a video. At least that way, we get to hear your voice as we read/see.

        Reply
        • Gregory C. says

          September 10, 2011 at 3:35 PM

          You mean doing something like a screencast?

          I find those to be really useful, but I’ve never heard it called the “Ugly Duckling Technique”, ha!

          I guess it is good for people who have qualms with being filmed on camera.

          Either way, putting video up is win-win, YouTube isn’t going anywhere and it’s a great way to get free exposure and provide value, so why not?

          Reply
    • Kasey says

      October 5, 2011 at 9:33 AM

      Seth’s on the right track with video – but I disagreed with his comment on videos with “someone just talking directly to a camera.”

      That’s not going to cut it with people. Unfortunately, that’s exactly how most bloggers do it.

      I come from a background in producing TV news. If we have a soundbite that is longer than 20 seconds – it almost always gets “covered” with some video (aka B-roll).

      There are ways to make simple videos that aren’t boring. Derek does a nice job on Social Triggers using a whiteboard – not to mention he’s an engaging speaker. Using screen capture software is another simple solution – Power Point slides easily become text graphics.

      But DO NOT sit on your beige couch in front of a blank white wall and just talk into the camera! (Unless you are naked)

      The internet is full of distractions…listen to this, read that, click here! If your videos start to bore people they’ll leave fast.

      Just like your writing needs to capture attention quickly with good headlines and ledes – effective videos include a little frosting and cherry on top. You don’t have to be a video expert to do it – just a little bit creative.

      Reply
  2. Paul Wolfe says

    September 9, 2011 at 9:34 AM

    I nearly fell off my chair – I was listening whilst doing some editing on my ezine and Seth Godin mentioned me! How crazy is that!

    And I can tell you, video is rocking my bass guitar website.

    Crazy!

    Reply
    • Joe Thoron says

      September 9, 2011 at 9:56 AM

      Right on, Paul!

      Reply
      • Paul Wolfe says

        September 9, 2011 at 1:52 PM

        Thanks Joe! How’s Seatttle treating ya???

        Reply
        • Joe Thoron says

          September 9, 2011 at 4:56 PM

          Life is good, Paul. Beautiful day, just back from 5 hours of picking old friends’ brains about charitable giving & marketing strategies, and now I get to spend the afternoon sanding out the inside of the almost-finished rowboat. Couldn’t ask for more.

          Reply
    • Brian Clark says

      September 9, 2011 at 1:10 PM

      I know, wasn’t that cool? You’re doing great work teaching bass online, Paul … keep it up!

      Reply
      • Paul Wolfe says

        September 9, 2011 at 1:25 PM

        Very cool – who knew Seth liked the bass? Thanks for your encouragement.

        Reply
  3. Tina says

    September 9, 2011 at 9:47 AM

    Very insightful podcast. Thanks for sharing.

    Reply
  4. Michael Chibuzor says

    September 9, 2011 at 9:49 AM

    Seth is a great marketer. He really got the ball pinned when he decided on blogging. It’s a motivator for me as an upcoming blogger. I hope I achieve success with his teachings and talks.

    Keep up the flag dancing.

    Reply
  5. MoneyforCollegePro says

    September 9, 2011 at 9:51 AM

    Pretty amazing stuff. This is why Seth will continue to lead the way in this industry .

    Reply
  6. Joe Thoron says

    September 9, 2011 at 9:57 AM

    I’ve been looking forward to this since you let it slip a little while ago.

    Reply
  7. Harleena Singh says

    September 9, 2011 at 10:35 AM

    Amazing talk by Seth Godin!

    It sure gives us a deeper insight into things and being a freelance writer, I liked the part about his advice for writers struggling to ship and blogging style is totally irrelevant to your blogging success.

    Thanks for sharing Brian πŸ™‚

    Reply
  8. gina kellogg says

    September 9, 2011 at 10:35 AM

    I just had a conversation last night about how important an e-book would be to the visitors of a website on which we partner–but how to make sure that the e-book we create has true value. And I’d been kicking around the idea of adding video to my own website. How fortuitous to hear this podcast to confirm that we are headed in the right direction!

    Reply
  9. Vinny O'Hare says

    September 9, 2011 at 11:11 AM

    Interesting stat on using the words Pls RT getting 4 times the amount of RT’s, guess people need a call to action in their twitter stream to react.

    Reply
    • Brian Clark says

      September 9, 2011 at 1:11 PM

      Vinny, here’s a post Dan did here on Copyblogger about that.

      https://www.copyblogger.com/social-media-call-to-action/

      Reply
  10. Paula says

    September 9, 2011 at 11:19 AM

    what a fun talk you guys had, it seemed to cut out rather suddenly though, thought you should know. I already have video blogging in my plan but I’ve noticed something about myself. A video requires my full attention, usually I end up listening and changing screens while one is going unless it’s evident there’s something vital for me to see. Does that happen to other people and do you think it will affect how well video works as a medium?

    Reply
    • Robert Bruce says

      September 9, 2011 at 11:54 AM

      Thanks for catching that blip Paula, much appreciated.

      It’s all fixed now…

      Reply
  11. Michael Robinson says

    September 9, 2011 at 11:22 AM

    The bit at the end is spot-on. There’s always someone trying to make a buck every time the world shifts, but it’s the people who do that while making a difference that we remember.

    Reply
  12. Joe says

    September 9, 2011 at 11:37 AM

    Awesome episode featuring that always-exciting, cross-eyed discus thrower!

    Blogs, videos and such are all terrific, but I can’t imagine ever letting go of books. I think of the influence that the format of messages has on me and only a book or live presentation seem to reach my core. Everything else seems so superficial and disposable.

    Reply
  13. Emma says

    September 9, 2011 at 11:44 AM

    Are we really entering a “post-literate” society? Granted, language has broken down quite a bit since Shakespeare’s day, and one could successfully make the argument that linguistics are now more informal than ever, thanks to the advent of the Internet and text technology. However, perhaps BECAUSE of the Internet and texting, haven’t we, in essence, become even more literate than ever? Don’t most people find it more prudent to send a text now – linguistics in a compact narrative – than to actually pick up the phone and call the person?

    Reply
    • Sonia Simone says

      September 9, 2011 at 4:30 PM

      We’re actually much more literate on the whole than we were in Shakespeare’s day.

      I’m with you on this one — people have been saying we’re entering the post-literate society since Reagan got elected, but I don’t think we exactly are. It’s evolving and changing, yes. I think the 20th century was probably an anomaly in the level of literacy of the general populace, but we’re not melting into the Idiocracy just yet.

      I hope. πŸ™‚

      Reply
    • Michael Robinson says

      September 9, 2011 at 5:32 PM

      The only thing the Internet did for language was give the average person a platform. In the long run we’ll end up with better overall communication.

      Reply
  14. Naveen | Planetnaveen says

    September 9, 2011 at 12:27 PM

    Hi Brian,

    I enjoyed your conversation with Seth Godin. There is so much of experience and knowledge this audio has to offer.

    Reply
  15. W says

    September 9, 2011 at 12:46 PM

    Not available through iTunes. The latest podcast is dated June 10th. πŸ™

    Reply
    • Brian Clark says

      September 9, 2011 at 12:49 PM

      June 10 was the end of last season. iTunes often takes awhile to update from the feed … hopefully should be up there soon.

      Reply
    • Dave Young says

      September 15, 2011 at 10:12 AM

      If you’ve previously subscribed through iTunes, just right click on the podcast and tell iTunes to update the podcast. As soon as I did this, the Seth interview started downloading.

      Reply
  16. Haroun Kola says

    September 9, 2011 at 1:50 PM

    Awesome interview. Nice start to the new season.

    Reply
  17. Ricardo Bueno says

    September 9, 2011 at 1:58 PM

    First, the hard-drive on my mac crashed. Then, when I plugged in my iPod to charge it on the PC at the office, it wiped out all my music/audio files.

    I’m trying to look at the bright-side though… Now that IMfSP Radio is back, I have a fresh podcast to download πŸ™‚

    Reply
  18. Martyn Chamberlin says

    September 9, 2011 at 2:30 PM

    So, you recorded this somewhere in the 18-21 range of August.

    Brian, your content creation may be sporadic, but you make up for it by planning ahead. πŸ˜‰

    Hurry up with that diet. I’m eager for video.

    Reply
  19. Doug francis says

    September 9, 2011 at 3:22 PM

    Glad that Seth thanked you (Brian) for your willingness to share. You have helped me a ton!

    As far as video goes, make sure that your video settings allow “mobile devices” to see what you have produced. Yes, it is a setting that you must select if using the YouTube.

    Reply
    • Sonia Simone says

      September 9, 2011 at 4:30 PM

      Wasn’t that cool? I liked that as well.

      Reply
      • Doug Francis says

        September 9, 2011 at 6:01 PM

        yup, very cool!

        Reply
    • Brian Clark says

      September 9, 2011 at 5:15 PM

      It was incredible. As my wife says, I have no grace when accepting compliments. I should have stopped at “Thank you very much.”

      Reply
  20. Brendon Held says

    September 9, 2011 at 3:25 PM

    It’s great to have the CopyBlogger radio back again, and what a way to kick things off.

    Brilliantly delivered Robert.. and Seth… well fantastic insight as always.

    Seth in my mind is definitely the ultimate thought leader in marketing, but goes way beyond marketing even… I love the way he is trying to change the way we see the world through thought provoking content… πŸ˜‰

    BTW: Dan’s post has changed the way I tweet now… LOL

    Reply
  21. Sonia Simone says

    September 9, 2011 at 4:27 PM

    “How do I use writing to advance my mission.” Yes.

    “Write. Just write. If you don’t put it in front of people, it doesn’t count.” Yes.

    Derek Sivers’ book rocks, btw.

    Nice grace notes at the end as well.

    Reply
  22. Barbara Saunders says

    September 9, 2011 at 5:45 PM

    I just HATE videos with people talking at a camera. When I see one of those, I scroll down to look for a transcript, and click away if there isn’t one. I can’t be alone on this!

    Reply
    • Sonia Simone says

      September 9, 2011 at 11:16 PM

      You’re not alone, but lots of folks are different from you, too. πŸ™‚

      I’m not big on video, I almost never watch video posts, but it’s good for me to recognize that not everyone feels the same way.

      Reply
  23. Tufail Shahzad says

    September 9, 2011 at 9:28 PM

    I love his innovation, he is a true leader and innovative writer. I’m 2nd time reading his book: Linchpin don’t miss out this potential book if you want a real and productive changes in your life.

    Reply
  24. Jeff Goins says

    September 9, 2011 at 11:18 PM

    This was awesome. Listened to it on my evening run tonight. I love the way Seth processes ideas — how he took every question you asked, Brian, and reshaped in a way that focused on the bigger picture. (If he weren’t such a noble man, he could use his powers for evil… or politics.)

    I also love Seth’s answer about multimedia books; I was actually wondering why the Domino Project hadn’t experimented with that. I loved that his reasoning was part business, part psychology, and part book purist.

    Again, I loved this. Especially the standup bass playing. Was that you, Brian, or Seth?

    Reply
  25. Fernando says

    September 10, 2011 at 12:53 PM

    Yes awesome interview…I’ve been wanting to write everyday ever since joining Sean D’Souza’s membership site, but always had an excuse…and as we all know, excuses are like…belly buttons, everybody has one. Loved Steven Pressfield’s book…”The Resistance”, it has definitely kept me from doing lots of things like writing every day, writing an eBook, etc. Thanks Brian, thanks Seth!

    Reply
  26. Judith Sharman says

    September 10, 2011 at 8:15 PM

    Where have you been all my life? I have just discovered ‘copyblogger’ by chance tonight through Catherine Caine’s inspirational article re ‘useful and beautiful’ writing.

    Finding ‘copyblogger’ is like finding a magical treasure chest bursting with compelling ideas! The interview with Seth and Brian provided so much to think about and has resonated in so many ways; I can’t wait to find out more. I am grinning like a Cheshire Cat as I savour the delight that there are so many more articles just waiting for me to read! Thank you.

    Reply
  27. Brian Killian says

    September 10, 2011 at 8:21 PM

    Wouldn’t a podcast be more analogous to the book (the perfect experience) for those who do not like to read? Why a video of some person talking?

    Reply
    • Sonia Simone says

      September 12, 2011 at 12:05 PM

      If all you have are words, I would agree. Audio is more portable and much easier to produce. I’d choose video when visual elements can help you communicate an idea more effectively.

      But at the end of the day (read Doris’s interesting comment below), it’s about how your audience prefers to take in information. If your people like video, then video makes sense, even if you don’t have a lot that’s visual to communicate.

      Reply
  28. Peter Write says

    September 11, 2011 at 1:30 AM

    Videos and phone are the way of the future, time is always about change.

    Reply
  29. Doris says

    September 12, 2011 at 2:13 AM

    Thank you very much for this inaugural audio of which I am an avid listener since the beginning. Missed you during summer! I have been publishing “How To” videos since 2005 first without vocals and still today no talking head – but mixing attractive no frills slides type visuals with screen capture how to’s, where necessary.

    We intended these short video clips as a supplement to written course supports which we noticed were barely read and then forgotten in some drawer at the bottom of the shelf. 2005 was early days and I must admit, things did not really take off in a big way – also because I did not consider these videos as a new business at that time but just as a support to our core activity with is IT Training.

    Since then, video is slowly but surely replacing our initial core activity and going well beyond IT Training. Reading the comments on this blog post, I am amused to find the same mixed bag of reactions we already got a few years back: the ones who love it and the ones who don’t. Whilst the ones coming round to video will increase, there will always be a substantial number of people who won’t be comfortable with that medium. And quite rightly so. As was said in the interview, written text, audio and video each have their place and purpose and need to be woven judiciously into our communication strategies.

    For example: I think video is great as a refresher of already existing knowledge. It triggers the right switches in our brain and brings back to the surface knowledge we thought we had forgotten. I believe visuals are more successful at triggering the recall than text.

    From my little corner here in Geneva, Switzerland, I observe a trend that has been confirmed in a more formal way by a recent Forbes study (Insights, December 2010). 59% of senior executives would end up watching a video instead of reading text if both are on the same web page.

    Now, when we get to reaching decision makers with video, that’s interesting. But I am still not sure whether all of us need to rush to the “talking heads”. There is only so many talking heads you can take in a day! πŸ™‚

    Video, just like text, needs care and a respect for the viewer. By this I mean that the scarcest and most valuable element of our life is time. And when someone takes the time to explain to me something in a concise manner, so that my own time is not wasted, I am forever thankful and will return.

    Much more to say about all this. There are two things I’d love to learn from you: as Seth said, how to write for video (writing great scenarios) and, more techy, keep us up to date about SEO with regards to video. Looking around, I don’t see any SEO innovation about video at this stage. Yes, video does come up more often in search engines if published on YouTube, DailyMotion, etc. But who wants to put all his eggs in clouds? (Absolutely agree with Sonia’s recent post about how you can lose a business over night).

    Thank you, copyblogger, for being here. You are a never ending resource of encouragement, great quality and transparency. And then you are erudite, friendly and open. In short, you do what is one of the great strengths of the US, still today. As a European and worldwide citizen, I can only approve of your approach.

    Kind regards, Doris

    Reply
    • Sonia Simone says

      September 12, 2011 at 12:03 PM

      Thanks for such an informative and interesting comment!

      Reply
    • Chris says

      September 22, 2011 at 3:19 PM

      Favorite part of your novel: “Video, just like text, needs care and a respect for the viewer. By this I mean that the scarcest and most valuable element of our life is time.”

      Reply
  30. Al Spaulding says

    September 12, 2011 at 7:02 AM

    I must say that listening to this interview with the “Godfather of blogging” ‘Seth Godin’ has really opened my eyes upon the direction I desire to go with my writing. I must have hit rewind 4 times yesterday morning to make sure his words permeated my brain and took root. He really hit home on so many thoughts I was having in regards to my blogging, my online business, and the da*n book I keep trying to write yet have not been able to buckle down and do. Kudos to you Brian for taking the time out to interview him and share it with us. It is much appreciated.

    Reply
  31. Reinier Willems says

    September 13, 2011 at 2:14 PM

    ..the first podcast where I was actually looking out for the sequel. and what a great way to start it off

    Thanks for providing such a powerful platform to share all these insights.

    2 questions:

    1. may I also assume the return of Robert B in the coming episodes?

    2. wat is the story behind the funky tune in the outro? πŸ˜‰

    Thanks,

    Reinier

    Reply
  32. Joseph Putnam says

    September 30, 2011 at 8:04 PM

    This audio rocked. It’s hard for me to get around to listening to these posts, but they’re totally worth it. I loved Seth’s point about doing something bigger than just swimming in the affiliate pool. Inspiration.

    Reply
  33. Katherine Andes says

    November 12, 2011 at 2:41 PM

    I’m late to this party … I am encouraging all my clients to use video … but it’s difficult to get them to actually do it. I’m writing interview questions for them or talking points … as opposed to scripts. We’ll see how it works out … none of them have actually done any of them, yet.

    Besides video, I believe writing shorter pieces at 5th and 6th grade level will be critical in the future. Not because people are dumb, but because writing at an elementary level forces us to be absolutely clear in our copy. It also allows the busy reader to grasp the content quickly. It’s a relief for them when they come to a page and it’s well written and clear.

    It’s also important to write these pieces to “go with” the video. Some busy people will always prefer reading … it’s faster than video.

    Reply
  34. Pete says

    December 15, 2011 at 3:44 PM

    I really enjoyed listening to this, thanks! πŸ™‚

    Reply

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