Are You Flushing Your Marketing Down the Social Media Toilet?

Building your Facebook following?


Depositing all your content capital in The National Bank of Twitter?

Dumb. Let me rephrase: compounded dumb.

We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time.

And, in the tip of the week, we cover writing great headlines in light of Led Zeppelin’s fourth album.

Also, Brian names names.

In this episode Brian, Sonia and I discuss:

  • The real danger (and stupidity) of hinging all your marketing on Facebook or Twitter
  • How to inoculate your business against Facebook Fan Page deletion
  • What is obscurity marketing and can it work for you?
  • Why some writers can get away with “bad” headlines and why you probably can’t
  • How much should you promote your social presence?
  • A simple way to write effective headlines — at the grocery store

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.