Good SEO is Simple. Really.

I remember sitting in Mr. Burgerwinner’s calculus class thinking, “Oh man, I am totally hosed.”

Maybe for you it was that time you brought your first child home from the hospital. No nurse, no buzzer, just you and … her.

What’s the common thread here? Frustration. Mystery. Terror.

A thick fog of FUD.

Sometimes, we simply have no clue how to proceed. Everybody is offering advice, and a part of us just wants to throw in the towel.

Working out a basic search engine optimization plan can seem like that. But it’s not like that. It’s actually a very simple thing to get your head around — once you know what you’re dealing with.

In the next twenty-six minutes, we’ll tell you how …

In this episode Brian and I discuss:

  • What SEO is, and why you’re in the game whether you like it or not
  • A way to think about Google that will make your SEO goals crystal clear
  • The three all-important ingredients of all good (and ethical) SEO
  • What your automatic SEO starting point has to be
  • The old-school, shoe leather way Brian attracted links when nobody knew who he was
  • The only digital social status that matters now

Hit the flash player below to listen now:


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About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.