How to Make Smarter Decisions about Your Website

Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero in on the right choice.

The internet is an endless parade of exciting shiny things we could be doing instead of the boring old thing we’re doing today. How to decide which ones to pursue?

In this 17-minute episode, I talk about:

  • The problem with futurism
  • Josh Kaufman’s Big 5 and how to use them for better decision-making
  • When it’s wise to (temporarily) overcome your natural optimism
  • Short-term and long-term decisions
  • When to move in sync with trends — and when to move against them
  1. Value Creation — Discovering what people need or want, then creating it.
  2. Marketing — Attracting attention and building demand for what you’ve created.
  3. Sales — Turning prospective customers into paying customers.
  4. Value Delivery — Giving your customers what you’ve promised and ensuring that they’re satisfied.
  5. Finance – Bringing in enough money to keep going and make your effort worthwhile.

– From Josh Kaufman’s The 5 Parts of Every Business.


The Show Notes