3 Ways Strategic Content Can Drive Measurable Business Outcomes

Sonia Simone on February 4, 2019

Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results.

Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive real business results — and if you’re going to put the work in, there’s no reason to settle for fluff.

In this 16-minute episode, I talk about:

  • Why the creative (some say “soft”) side of writing is critical to business results
  • How to break through content clutter and sustain an audience’s attention
  • 3 important KPIs (key performance indicators) you can drive with the right content
  • Ways to measure your content’s effectiveness (“it seems awesome” is not a business metric)
  • The powerful role content can play in the sales process

The Show Notes