Are You Weird Enough to Succeed at Content Marketing?

There will never be another Nirvana.

Or Coca Cola. Or Stephen King.

Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time.

Our culture has broken apart into millions of little tribal pieces.

It’s not because kids these days aren’t heading down to the crossroads with their guitars and web dev tools to do a deal with the devil.

It’s something much weirder than that.

Marketers, get ready.

In this episode Brian, Sonia and I talk about:

  • Why “mass marketers” are screwed
  • The new bond that forms audiences
  • Why Seth Godin thinks weird is your only hope
  • What does success mean in this brave, weird world?
  • The “craft beer strategy” of marketing
  • Why the small business can survive and thrive
  • Has world-wide digital distribution replaced marketing?
  • How to market to the weird

Hit the flash player below to listen now:


Other listening options:

The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.