13 LinkedIn Power Tips from the First 9 Episodes of The Missing Link

Sean Jackson on August 4, 2015

Listen in for three critical areas of your LinkedIn business; how to create a compelling profile, how to make meaningful contacts, and smart ways to build traffic …

We share our favorite tools from our favorite guests for our favorite audience … you! You can get started right now in creating a stronger LinkedIn presence after listening to these tips and tools that we compiled just for you. It’s not one to be missed!

In this episode, Mica and I discuss …

4 excellent ways to create your best profile
3 tips for making better connections right now
6 proven tools you can use to build better traffic
Excellent resources for more tips and tools (see our shows below)
How to join our super-secret LinkedIn group

The Show Notes

13 LinkedIn Power Tips from the First 9 Episodes of The Missing Link

Voiceover: Rainmaker FM is brought to you by the Showrunner Podcasting Course, your step-by-step guide to developing, launching, and running a remarkable show. Registration for the course is open August 3rd through the 14th, 2015. Go to ShowrunnerCourse.com to learn more. That’s ShowrunnerCourse.com

Mica Gadhia: This is The Missing Link with your host, the insufferable, but never boring, Sean Jackson.

Sean Jackson: Hello everyone, it’s Sean Jackson, the host of The Missing Link. I am joined as always by the eclectic Mica Gadhia. Mica, how are you today?

Mica Gadhia: I’m doing excellent, Sean. How are you?

Sean Jackson: I am actually super excited. Normally I’m fantastic, but today I am excited. And I’ll tell you why — this is our tenth show, Mica.

Mica Gadhia: I know. I know.

Sean Jackson: Nobody believed that we could get to ten shows. But we did. We made it to the tenth show.

Mica Gadhia: We did it.

Sean Jackson: It makes me laugh, because when we first started together on this journey, Mica, and we were putting this show together — I want to let our audience on a little secret. I was terrified.

Mica Gadhia: Right.

Sean Jackson: I’ll tell you why. Because I knew that I was just going to be terrible for ten shows. That’s why the tenth show was so important to me. Because I told everyone, “I am just going to suck for the first nine shows.”

Mica Gadhia: Yup.

Sean Jackson: “Hopefully by the tenth one I will suck less.”

Mica Gadhia: Yeah, I remember.

Sean Jackson: You remember? I think we’re getting better. I don’t know if we’re good yet, but definitely we’re getting better. I want to thank all of our audience who has been listening to the show on a regular basis. Cannot thank you enough. For today’s show, what I think, Mica, is we should do a recap of the past nine shows. What do you think?

Mica Gadhia: That’s brilliant. Brilliant.

Sean Jackson: What we have found in this journey together, Mica, is there’s a lot of great information out there. That our community has been contributing to us. To the interviews that we’ve had over the past nine shows. We just have so much great information that I think the tenth show, as an homage to our previous past, we should go ahead and talk about the tips that we have learned in this journey for the past nine episodes. You like that, Mica?

Mica Gadhia: I love it.

Sean Jackson: What’s really interesting to me is the fact that we have been able to come up with this compilation.

Mica Gadhia: Right.

Sean Jackson: It’s just amazing that we were able to come up with it. What really gets me, Mica, is the group that we have.

Mica Gadhia: Yeah. They are amazing and active and interactive, and asking amazing questions. And I think that my favorite thing to see is that people are actually having success on LinkedIn because of The Missing Link.

How to Join Our Super-Secret LinkedIn Group

Sean Jackson: Exactly. That there are real results that people are able to achieve by listening through and participation in our group that we have out there. I would encourage everyone listening to the show to sign up on our very private LinkedIn group called “The Missing Link Show.” But you know what? You have to know the secret to get in. Right, Mica?

Mica Gadhia: Exactly.

Sean Jackson: What is the secret of getting in to our group that has all of this great information?

Mica Gadhia: The secret if you are in the continental United States is to take out your mobile device and text 41411. Then the keyword there is going to be ‘mylink,’ with no spaces — ‘mylink.’ And we’ll immediately get you set up with the group invitation and you’ll start seeing the promotions and things of that. If you are outside of the continental United States you will need to send us an email.

Sean Jackson: Yeah, right.

Mica Gadhia: That’s going to be at MissingLink@Rainmaker.FM. We’ll take care of you there.

Sean Jackson: You will want to do this, because again, a lot of the tips and tactics that we’re going to cover in this episode are going to be found in that LinkedIn group that we maintain, that super-private group. Get out your phone. Send an email. Come and join us as we go through this LinkedIn marketing journey together. When we come back from the break, we’re going to go through the 13 power tips that we found in the past 9 shows. Stay tuned, everybody.

Mica Gadhia: Podcasting is a great way to build your online authority. The key to success is to publish online and the Rainmaker Platform makes that easy. Rainmaker is the complete online marketing solution that makes it easy and simple to execute your online marketing strategy. So whether you need a design, landing page, or a simple way to publish your own podcast, Rainmaker is the solution for you. Head on over to Rainmaker.FM/Platform right now and sign up for your free 14-day trial. Because this is the same tool that we use to publish The Missing Link, and if Sean and I can use it, then so can you.

Sean Jackson: Welcome back, everyone. This is Sean Jackson and Mica Gadhia, and we are going to go through 13 power tips that we have learned from the past 9 episodes of the show. Mica, I really asked you when we were preparing for today’s broadcast to come up with a list of things that we’ve learned. I’m going to kick it off to you because you did all the hard work, I just get to talk about it. I’m going to let you go ahead and bring us into what you have discovered. Let’s get this kicked off.

4 Excellent Ways to Create Your Best Profile

Mica Gadhia: You got it. I will tell you I didn’t come up with just nine. I thought about doing one per show, but then I went through our Missing Link group and found amazing tips. This is not all of them, but these are just the favorites that we picked out to share on the show. Then we put them into three different categories. Sean, I’d love to start out — every single show talked about having a clean, compelling, and up-to-date profile. We’ve got four tips I’d like to talk about within just setting up an excellent profile on your LinkedIn page.

Sean Jackson: It’s so funny. If you look at almost all the advice out there — from us, from anyone else — it all starts with the profile.

Mica Gadhia: Yup.

Sean Jackson: Let’s go through the top line ones. Of course the past shows we go into a lot more detail. Let’s pull out a couple of them first. First off, Mica, I think it is the head shot, right?

Mica Gadhia: Yup.

Sean Jackson: What is it about the head shot that people need to know about?

Mica Gadhia: Cleanliness.

Sean Jackson: Of course. Yes, take a shower. After taking a shower, Mica, come on. What is it about a head shot that is most important?

Mica Gadhia: Comb your hair. Head shots need to say who you are — need to show who you are, immediately. Number one. That is your first impression that you’re going to make on anybody that views your profile.

Sean Jackson: Right. I think that’s where it’s key to have your face fully — almost 70 percent of that little thumbnail should be your face. It should be you. It should be easy to recognize. Not the standard mugshot that you would find on some corporate badge. Something that clearly shows your face because that, I think, is crucial. Of course in our LinkedIn group (which you can get to if you follow our instructions about 41411 or emailing TheMissingLink@Rainmaker.FM), Sandy gave a great link in there on ways to get basically a professional photo done without having to pay a fortune to get it done.

Mica Gadhia: Right.

Sean Jackson: I think definitely look in that LinkedIn group because Sandy had some great tips. A link that she shared. And of course, in episode two we talked about all of the details about your photograph, etc. If you’re going through the archive, go back to show number two where we talk about using LinkedIn the right way. The second thing about a profile, Mica, is — I’m really adamant about this.

Mica Gadhia: Yeah.

Sean Jackson: Underneath your name appears what’s called your ‘professional headline.’ It’s right underneath your name. And any time you connect with somebody or if anyone’s clicking on the little link that has your name, inevitably this professional headline is the thing that shows up. Now, I have seen professional headlines that look like somebody’s resume compacted into 250 characters with “World class leading blah blah blah blah blah.”

Okay. Folks, I’m going to tell you now. Let me tell you what the photograph and professional headline do together. They prove you’re not a bozo. To remove the bozo filter you have to use your headline as a place for authority. Right, Mica? Because again, if I’m on a “Life journey with somebody, blah blah blah blah blah,” that doesn’t really tell me anything. If you are the CEO, the CFO, the Chief Strategist, the whatever, use that professional headline to build authority. Not just regurgitate your life journey through whatever profession you’re doing. Right, Mica?

Mica Gadhia: Right. In the promotions page we do have a link to our free magnetic headline ebook, which I know everyone in our company at Copyblogger probably still references at least once a month.

Sean Jackson: Yeah, absolutely. That’s, again, in that LinkedIn group that we have. Underneath the promotions, where we’re listing all these resources.

Mica Gadhia: Right.

Sean Jackson: The other thing that came up, and I really like this — this actually came from Barry and Michael on our LinkedIn group. Someone asked the question about, “How do I compare my profile to other people in the company?” It was a great question. I thought that was the other tip. Because as you’re working your profile, it’s not just the fact that your profile is strong, you would also hope that other members of your organization have a strong profile as well.

This was a tip that I loved. That you basically go in to your profile to edit your profile, on the right-hand side there you’ll see a title that says, “Who’s viewed your profile.” Just click on that link. And then in there is a tab that says how you rank for profile views on the next page. In the middle of that, you can click on your company and it shows all of the people in your company and compares your ranking for views to everybody else in the organization. I just love that power tip. Because again, it’s not just about the strength of your profile, it’s how do you monitor the strength of other people in your organization.

Mica Gadhia: Right.

Sean Jackson: Then, of course, the fourth power tip is something that Eve Mayer shared with us on show number three and that is, Mica?

Mica Gadhia: That is very, very powerful. It’s to ask for recommendations from your customers and people that you have served and not just your managers and your coworkers. Because the people who are looking for you, they want to know what kind of service they can expect. And that will convert so much more often.

Sean Jackson: Eve Mayer is known as the LinkedIn Queen and this is one of my favorite tips from this. That show number three was great, but especially in this idea. It’s not just the superiors — if you call them that in your organization. It is the customers. The people who you are really impacting through your work and effort. I love that because, again, it makes your recommendations more meaningful. A recommendation that says, “They are a good worker,” is not as powerful as, “This person changed my life.”

Mica Gadhia: Exactly. And, “Delivered exactly what they said plus some.”

Sean Jackson: Exactly. That goes back and builds trust.

Mica Gadhia: Right.

Sean Jackson: Because your LinkedIn profile can help you establish authority and is designed to help build trust. So that when people look at your profile they know you’re not a bozo. They know that you’re not some idiot out there. That’s important, we cannot stress enough. Again, all of our shows — from show number two, show number three — we talked a lot about the strength and what has to be in those profiles.

Mica Gadhia: Yup.

Sean Jackson: Those are the things about profiles that really stood out from the past episodes. Mica, what is next that we were really covering through?

3 Tips for Making Better Connections Right Now

Mica Gadhia: Yeah. The next big chunk we’re going to look at, and there’s three tips that we came up with in this one — is how to make meaningful connections through LinkedIn. These are the people that you’re selling to, that you’re trying to get a job from, and who to connect with and who not to connect with.

Sean Jackson: Yeah. Boy, that was … We had a lot of questions coming around. What are some of the ways to reach out to people on LinkedIn in ways that just don’t seem — that aren’t just generic.

Mica Gadhia: And creepy. Right.

Sean Jackson: Creepy.

Mica Gadhia: Bozo does creepy.

Sean Jackson: Yeah, bozo does creepy. That’s it. Let’s go through the first one. And I think this one is very important. Often in the LinkedIn environment you will see recommendations for people to connect to. Some of those people will be people you know very well, and a generic message may just be perfectly fine.

If Mica and I were not connected, we know each other well, we could connect with a generic message. However, in most cases, you may have met someone at a conference or talked to someone in passing, and you’re trying to connect with them. Do not use the generic message at all when you’re trying to invite them to connect with you. In fact, this past week I’ve had to build some connections of my own.

And again, I was using the messaging feature to put context about where and when we met. What would be beneficial for us to connect. Why it is beneficial. What can we achieve together. Think of context. Think of why. Why should this other person — who may have casually met you — why should they connect with you? I think take the time to do that. We talked a lot about tips for connecting in show number eight. I love that show by the way.

Mica Gadhia: It was.

Sean Jackson: “How to Build Strong Connections on LinkedIn Using Dating Advice from Cosmo Magazine.”

Mica Gadhia: We are that good, Sean.

Sean Jackson: That’s right.

Mica Gadhia: It was a really helpful show. I listened to it not long ago. Loved it.

Sean Jackson: Yeah, I think it’s — again, because the way that you build dating relationships is very much the way you build online relationships. The second tip came from Tim Ash in show number four, which was our “Five LinkedIn Experts and Some of the Power Tips They Have.”

This one — when Tim Ash from SiteTuners shared this — this was something that I was like, “Wow.” Because I never thought of it. Here’s what you do, folks. You know in LinkedIn it tells you who has been looking at your profile. For narcissistic people like me it’s wonderful. “These people like me or at least somebody thinks enough of me to look at my profile!”

Mica Gadhia: That’s right.

Sean Jackson: Here’s the twist though, guys. You should take that information and immediately, when someone looks at your profile, send a message back to them saying, “Hello.” And ask if you can be of any assistance or help to them. Not trying to sell them. Not trying to be the bozo, if you will, that says, “Hey, you want to do business? You want to buy this.” Just coming back and saying, “I noticed you looked at my profile. I appreciate it. Is there anything I can do to be of service or help to you?” When Tim Ash said that, Mica …

Mica Gadhia: Yup, absolutely.

Sean Jackson: I was like, “Oh my gosh, this is a great tip.”

Mica Gadhia: Yup.

Sean Jackson: Because it’s a very powerful way to reach out to someone in context of the fact that they just looked at your profile. Now, of course, it requires you to log in every day and look at who your profile is. If you’re a narcissist like me, you do that anyway.

Mica Gadhia: That’s just part of the routine. He did say to do it quickly, I remember that. He did say to make that turnaround time after they view it as quick as you can.

Sean Jackson: Yeah, because immediacy is everything. Because in 24 hours they may have forgotten why they came to look at your profile. That is a great way for building a connection. The third tip that we have — Sunny Simone created this term so I’ll give her credit, but we’re going to own this term, Mica.

Mica Gadhia: Totally.

Sean Jackson: Disconnect from linkholes.

Mica Gadhia: Yup, on a regular basis.

Sean Jackson: Yes, on a regular basis. What we mean by this is, so many times you’re creating up connections and broadening the amount of connections you have. We talked a lot in previous shows about why you should only connect with people that you have that would know who you are when you’re talking to them via the LinkedIn platform.

Linkholes, however, are people who you may have connected with. Let’s say you met them at a networking event or something, and you connected with them because they asked for a request. And then over time you never really did anything with them. Just go in and remove connections. It’s not only important to add connections, it’s also important to remove some of the connections that you have so that, again, your ability to reach out to people is improved. Because you’re reaching out to people that you feel know, like, and trust you, or you have some ongoing relationship with.

The nice thing about removing people too — they don’t know if you remove them. Just because you disconnect, it doesn’t send them a messaging saying, “Sean Jackson has just disconnected from you.” Feel free to go ahead and pare down that contact list. Because, again, as a professional marketer you are going to want to use some of the LinkedIn features to reach out to your network and you want people who you have some ongoing relationship with. Or, at least, when they get a LinkedIn email from you they remember and know who you are. Always feel comfortable paring back and take the linkholes out of the equation.

Mica Gadhia: Thank you, Michael, for that very sage advice.

Sean Jackson: Yes, that was from Michael from our discussion group, and Len and Steve, of course, were participating in that. Again that LinkedIn discussion group we got is awesomely powerful. The people that are on there are just incredible in the questions and advice. I’m still blown away by how successful that group is.

Mica Gadhia: They’re working hard. They’re working hard at their LinkedIn businesses.

Sean Jackson: Yeah.

Mica Gadhia: I think that it is because of the insight that you’re bringing about LinkedIn and the approachability of LinkedIn rather than the stuff-ability that it was.

Sean Jackson: I agree. Of course it wouldn’t be a show without Mica because I’m telling you now you make life so much better for me and our audience. Otherwise they just have to listen to me opine by myself.

Mica Gadhia: I know. Y’all are all welcome.

Sean Jackson: Let’s go through the third category you got there because this one we had a lot of questions and a lot of advice for as well.

6 Proven Tools You Can Use to Build Better Traffic

Mica Gadhia: Right. We got your profile looking good and now you have your connections, the next thing is building traffic and creating your business on LinkedIn.

Sean Jackson: Yeah, and I think what she means by creating your business is putting LinkedIn as a fundamental part of your overall marketing. In certain places LinkedIn is ten times better than using Facebook. Quite frankly, it’s the largest professional network out there. Of course everyone can put a profile in and people can go in and create connections, but the real trick of course is how — what are the smart ways to build traffic.

Number one — this actually came from Jason Miller, who works for LinkedIn and was our very first guest on The Missing Link. He really made a strong case for why you should use SlideShare. Now, I have been using SlideShare for a long time. And of course, if you don’t know, LinkedIn bought SlideShare, so the integration between your LinkedIn accounts and your SlideShare account are right there in the same universe.

At Copyblogger we started experimenting with SlideShare. Taking some past posts and some information that we had created up on the blog site, and started turning those into presentations. What blew me away was the amount of results that we got from taking the same piece of content and repurposing it in SlideShare and sharing that through the LinkedIn network. In fact didn’t Jason have a point — a case study they shared with us about that, Mica?

Mica Gadhia: Yeah. I remember he said that there was a whitepaper that had 17,000 text views I think it was. When it converted visually into SlideShare it went over to half a million views. It was the same exact material.

Sean Jackson: I love that. Jason had some great stats and some great examples on our very first show, “Why LinkedIn is an Essential Part of Your Content Marketing Strategy.” That one thing about SlideShare really, I think, blew me away in that it’s just a very powerful medium to start drawing traffic. That’s not the only thing. As any professional marketer who is using LinkedIn will tell you, groups are hugely important. Obviously our group is important to us, certainly many of our guests in the past have talked about how important groups were. Of course the second advice is: start participating in a group.

Mica Gadhia: Yeah.

Sean Jackson: If you’re not in an active group now, and certainly an existing group, then as Eric Enge said on our show number five, “The Art of LinkedIn Marketing,” he really talked about and made a very compelling case for why you need to be in groups right now. That some of the best traction that they are seeing, some of the best engagement they are seeing, is through that interaction on existing groups.

Mica Gadhia: Right.

Sean Jackson: But That’s not it, Mica. Because we also had …

Mica Gadhia: Jabez LeBret.

Sean Jackson: I know. That was one of our most fun episodes.

Mica Gadhia: Yes, it was.

Sean Jackson: Episode six that we had, which is “Little-Known Strategies for Using LinkedIn Groups Effectively” with Jabez LeBret. Jabez was awesome. Awesome show.

Mica Gadhia: Yeah.

Sean Jackson: What was the power tip that really stuck out to you in that? There was so much great advice that he gave about how to really use groups to build your business. But he pointed out one particular thing that not a lot of people thought about. Go ahead, Mica.

Mica Gadhia: Right. He said when you’re looking at the discussions on your groups, on the right-hand side of that group page you’ll see the most active people in that group and, obviously, they’re active on LinkedIn. Go ahead and reach out to them and ask for their opinion on something or ask them for a review on an article that you feel that they will benefit from. Reach out to that active person in that group and that will be super helpful.

Sean Jackson: Of course. This is what it comes down to is that if you’re putting things into discussion groups and you’re not really seeing a lot of traction, reaching out to those top contributors. And, again, using a little bit of flattery. “Hey, I really appreciate the discussions you started on here, your contribution. I really would like your opinion on something I wrote here in this group.”

All of the sudden these active participants may start engaging on the comments and discussions that you’ve put into that group. And now you’ve started to rise above, if you will, everyone that just posts and doesn’t proactively reach out to the top contributors. I loved that power tip. I think it was one of the things from that episode six that just was — which was filled with tips like that. Just completely filled with it.

Mica Gadhia: Yeah, it’s true.

Sean Jackson: Then, of course, Mica, the fourth point that we have — and I’ve heard this complaint pretty much when we started the show. I ask a lot of thought leaders, “What about advertising on LinkedIn?” Jason Miller gave, in our very first episode, some great examples of how B2C companies —

Mica Gadhia: Right.

Sean Jackson: Were using LinkedIn to advertise to that network of individuals. And that’s key, because I really call it B2I — business to individual.

Mica Gadhia: Right.

Sean Jackson: They were able to get amazing results. However, that wasn’t the only discussion we had about buying ads on LinkedIn. In show number seven, we had Janet Driscoll Miller on. Janet I had run into when Jabez and I were speaking at a conference together. She shared this case study, which thankfully she shared on show number seven with us.

How she was able to take ads in LinkedIn driving the people who interacted with those ads to a landing page and set a cookie on that page using the Google Adwords retargeting feature. So that as people clicked on the LinkedIn ad, went to the landing page, and then went to other places on the web that had Adword ads on there, this retargeting would follow them around to drive them back to the landing page they visited.

That, to me, blew me away and here’s why: because it was a very smart way to combine two different ad platforms to reduce overall cost. Because Google Adwords are expensive sometimes. But to reduce cost and her results for her particular client that she shared, I think it was a 280% increase in sales. I was like, “Are you kidding me?” I was like, “Really?” It was almost unbelievable.

Mica Gadhia: Yup.

Sean Jackson: She was able to do that by just taking the idea of combining two ad networks together. That’s really our fourth power tip in drawing traffic. We’ve also, Mica, had a lot of questions about the Pulse network, specifically about posting content into LinkedIn.

Mica Gadhia: Right.

Sean Jackson: Mica, what’s our fifth power tip around that?

Mica Gadhia: When you’re creating a post on Pulse, the main focus needs to be on strong headlines — which you can access in our promotions page — and always compelling stories and adding value.

Sean Jackson: Yes. Again Pilar and Anthony in our LinkedIn discussion group really were driving those conversations and questions.

Mica Gadhia: Right.

Sean Jackson: There is a lot of questions about Pulse. I think just because Pulse is newish doesn’t necessarily mean the rules are different. Strong headlines always. And as Mica said, in the promotions area for our private group we do have a link so you can get those magnetic headlines to create strong compelling headlines. And of course create up good stories too.

Mica Gadhia: Right.

Sean Jackson: Because at the end of the day people want to read something that’s entertaining, and, again, we have some of those resources on the group. I think in the future we will be talking more about Pulse. I’m working right now to find some experts around it so we can do a show exclusively around Pulse. Again, we have some discussions going on about the algorithm that Pulse uses. You can find that in our discussion group as well. Mica, the last power tip for bringing traffic is?

Mica Gadhia: Consider creating your own podcast. Doing what we’re doing. Do it. Do it for your business and your customers. We’re having a blast.

Sean Jackson: Of course. We’re not only having a great time and having a fantastic journey with our audience, but it’s only because we started doing a podcast. In our ninth show with Jon Nastor, where we bare it all for our audience, we really talked about the science, the ideas, the strategy behind some of the things we’ve been doing on this show.

Of course, we gave a very strong plug for why you should do your own podcast, because it is a clever and interesting way to drive people to a LinkedIn discussion group. Exactly what we’re doing right now to you on this show — which is talking about our content and giving you ideas, but more importantly, trying to drive you to a LinkedIn discussion group so we can continue to have a dialogue together — is something that we encourage everyone to do.

Mica Gadhia: Right.

Sean Jackson: Certainly Jon Nastor gave a huge amount of information on the way to do it and why you should do it, etc. More importantly, we also talked about the results that we’ve been seeing so that episode certainly is worth consideration for you. More importantly start podcasting. And, of course, use the Rainmaker Platform as a way to publish that content out because that’s the same platform Mica and I are using.

Mica Gadhia: Right.

Sean Jackson: Don’t worry, Mica. You know why?

Mica Gadhia: Why?

Sean Jackson: Because everyone who starts is going to be scared to death like we were, but they don’t have to worry because they’re just going to be terrible. Don’t worry, folks. Give yourself permission to be terrible.

Mica Gadhia: It’s true.

Sean Jackson: Mica and I go back and forth about there’s that — what did we call that term? Something analysis. What was it, Mica?

Mica Gadhia: Oh gosh, paralysis by analysis.

Sean Jackson: Paralysis by analysis that we can’t — that you get so scared of doing something new and different. Just do it. Just like we have in this tenth episode. We’ve gone from being scared to death and making all sorts of mistakes, to feeling a little bit more confident and hopefully a little better at what we’re doing. Just get out there and start doing it. Mica, that really wraps up our 13 tips — our baker’s dozen — of things that we’ve learned from the past nine shows. Mica, how has the experience been for you by the way? What have you thought of this journey? Just kind of send us off.

Mica Gadhia: First, I will tell you it’s one of my favorite things that I do. I tell that to anyone who might want to start a podcast. I am really having fun and it’s not as difficult as sitting down and writing a post every week.

Sean Jackson: Yeah, I think so. Beyond the podcast aspect — and certainly it’s a lot of fun to do — but I think what I have found most rewarding in this whole journey we’ve taken together is the audience participation that we’re getting through that LinkedIn group. I cannot begin to tell you how rewarding it is that I can go in and try to help people answer questions. If I don’t know the answer, the good news is there’s somebody out there, probably Barry from Scotland.

Mica Gadhia: Right.

Sean Jackson: Or Michelle or Sheryl … There’s always going to be somebody there. To me that has been probably the most rewarding aspect of putting this show together. You know what, Mica? We’re going to continue the journey with everyone, because this is not the last show.

Mica Gadhia: Yay.

Sean Jackson: Everyone, thank you so much for listening to the tenth episode of The Missing Link.

Mica Gadhia: Yeah.

Sean Jackson: We can’t wait to continue this journey together. This is Sean Jackson and …

Mica Gadhia: Mica Gadhia. Thank you.

Sean Jackson: Thank you all. Have a great day.

Voiceover: You have just experienced The Missing Link, exclusively on Rainmaker.FM.