Jabez LeBretNew York Times Bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business.
Mica and I welcome one of our favorite Content Marketing leaders of our time, Jay Baer! It may have been the baby picture that drew us in, but what he wrote made us want to book him on the show.
Being one of the first thousand members of LinkedIn, he’s seen all the changes of the platform. You’ll learn which ones he likes as well as the ones that make him wonder why. He shares why he continues to use LinkedIn actively and some of the tactics he employs.
Jay shares his history of working on LinkedIn, why he thinks it works, and how he uses it for his own hugely successful business.
And, toward the end of the show, you’ll learn what new tool he’s using with unexpected results. You’ll come away with a stronger appreciation for LinkedIn and how you can create the business you want with LinkedIn as a strong part of your plan.
In this episode, you’ll come to understand …
- How Jay Baer really feels about LinkedIn
- That you do need to update your articles for your LinkedIn audience
- How every action you take has a cost
- Why Slideshare works so well for repurposing your content
- The ups and downs of groups on LinkedIn today
- What’s next for Slideshare on LinkedIn (you might be surprised)
Listen to The Missing Link below ...
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The Show Notes
- Follow Jay Baer on LinkedIn
- Convince & Convert
- Jay Baer.com
- Did LinkedIn Throw Out the Baby with the Bathwater?
- Photography for Social Media: 5 Detailed Tips
- Follow Jabez LeBret on LinkedIn
I have a love/hate relationship with Linkedin. Every few months I go through my list and I e-mail personally crafted messages to reconnect and find out what people are up to. I’ve found that half of my contacts don’t use Linkedin beyond a resume/experience placeholder if they use it AT ALL, and the other half barely knows how to leverage it.
I have noticed an increase in people I don’t know reaching out to me and then not responding to my, ‘Hey, tell me a bit about you and how you think we can help/work together/collaborate” follow-up note when I accept their “invitation”. I don’t understand that.
I once had a contact tell me that he found it “a bit distasteful that you would use a professional connection to try to sell me on services/products, especially since I don’t really know you” when I invited him to my meditation call series. Nevermind that he initiated the connection several years ago and that we had met in person via our volunteer activities. While I’m still learning about Linkedin etiquette, I thought that was an interesting response, since I was using Linkedin to find out what he was up to professionally and also share what I was up to.
Melissa, I get your frustration but don’t be discouraged. I have often found that when people say they don’t pay attention to LinkedIn messages is in response to an email I send them FROM LinkedIn.
Continue to filter your connect request! I often check the message they send with the request and if it is the standard will you connect default, I don’t accept.
LinkedIn is not a quantity game but a quality game.