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How Jay Baer Uses LinkedIn for Content Marketing

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Previous Episode:Why LinkedIn and the Rainmaker Platform Make a Perfect Match More Episodes Next Episode:How to Create Videos and SlideShare Presentations that LinkedIn Loves

All Episodes:

September 7, 2016

(OK, Just One More Episode) 3 Pillars to Building Influence & Establishing a Brand

August 31, 2016

Announcement: The Last Episode of The Missing Link (And Just The Beginning)

August 24, 2016

Are You Busy Doing the ‘Right’ Things on LinkedIn?

August 17, 2016

How to Write a Book In 8 Hours and Get More Media Attention

August 10, 2016

LinkedIn Premium vs. LinkedIn Free, Part Two

August 3, 2016

LinkedIn Premium vs. LinkedIn Free, Part One

July 27, 2016

Ask Us Anything (LinkedIn Edition), Part 2

July 20, 2016

Ask Us Anything (LinkedIn Edition), Part One

July 13, 2016

LinkedIn’s Senior Manager of Content Marketing Tells All

July 6, 2016

What Lynda.com Can Do for Your Business, with Carrie Dils

June 29, 2016

How to Stay Safe On LinkedIn (and Have Fun While You’re At It)

June 22, 2016

How to Handle Public Relations on LinkedIn Like an Expert

June 15, 2016

Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know …

June 8, 2016

LinkedIn and Vendors: Everything You Need to Know

June 1, 2016

Find Your Competitive Advantage on LinkedIn Through Thought Leadership

May 25, 2016

How To Leverage LinkedIn for Better Conferences, Events, and IRL Meetings

May 18, 2016

An Influencer’s Guide To Building Your Authority on LinkedIn

May 11, 2016

How to Engage With Your Customers on LinkedIn Like a Pro

May 4, 2016

Best Practices for Managing Your Time on LinkedIn

April 27, 2016

How to Identify, Build, and Maintain Strategic Connections on LinkedIn

April 20, 2016

How to Build Your Influence on LinkedIn

April 13, 2016

Everything You Need to Know About Recommendations on LinkedIn

April 6, 2016

How Simple Actions Can Lead To Your Biggest Successes: Success Stories Part Two

March 30, 2016

How Musicians and Screenwriters are Using LinkedIn: Success Stories Part One

March 23, 2016

How to Drive More Traffic from SlideShare

March 16, 2016

11 Smart Ways to Prepare for LinkedIn Sponsored Ads

March 9, 2016

Everything You Need to Know About LinkedIn Sponsored Updates: Part 2

March 2, 2016

Everything You Need to Know About LinkedIn Sponsored Updates: Part One

February 24, 2016

12 Tips for Creating Calls to Action that Work on LinkedIn Pulse

February 17, 2016

Are LinkedIn Groups Worth Your Time?

February 10, 2016

8 Ways to Make Your LinkedIn Profile Shine

February 3, 2016

How to Create Meaningful Connections on LinkedIn

January 27, 2016

How to Attract, Teach, and Engage Your Audience on LinkedIn

January 20, 2016

How to Use LinkedIn’s Powerful International Features

January 13, 2016

The New LinkedIn Mobile App: What You Need to Know

January 6, 2016

21 Ways to Excel at LinkedIn Marketing in 2016

December 16, 2015

The Right Way to Make Connections on LinkedIn

December 9, 2015

How to Use Linkedin as Part of Your Overall SEO Strategy

December 2, 2015

5 Things You Should Never Do on LinkedIn

November 25, 2015

A Few Great LinkedIn Hacks You Didn’t Know You Needed

November 18, 2015

Crushing Sales on LinkedIn with the Social Selling Index

November 11, 2015

We Didn’t Think CEO Types Used LinkedIn, Until We Found This Report …

November 4, 2015

Everything You Need to Know About LinkedIn Company Pages

October 28, 2015

How to Create Videos and SlideShare Presentations that LinkedIn Loves

October 21, 2015

How Jay Baer Uses LinkedIn for Content Marketing

October 14, 2015

Why LinkedIn and the Rainmaker Platform Make a Perfect Match

October 7, 2015

How to Effectively Use LinkedIn Sponsored Updates

September 30, 2015

So Jesus and Wolverine Login to LinkedIn …

September 23, 2015

Case Study: 3 LinkedIn Users Share their Specific Successes and Challenges on the Platform

September 16, 2015

The Ultimate Faceoff: Facebook vs. LinkedIn

September 9, 2015

How to Advertise on LinkedIn … Without Breaking the Bank

September 2, 2015

How (and Why) to Drive More Traffic to Your LinkedIn Posts

August 25, 2015

How To Effectively Publish On LinkedIn, Part 3

August 18, 2015

How to Effectively Publish on LinkedIn, Part 2

August 11, 2015

How to Effectively Publish on LinkedIn, Part 1

August 4, 2015

13 LinkedIn Power Tips from the First 9 Episodes of The Missing Link

July 28, 2015

A Behind the Scenes Look at The Missing Link (We Bare it All)

July 21, 2015

How to Build Strong Connections on LinkedIn Using Dating Advice from Cosmopolitan Magazine

July 14, 2015

Are LinkedIn Ads Worth the Price?

July 7, 2015

Little-Known Strategies for Using LinkedIn Groups Effectively

June 30, 2015

Eric Enge on The Art of LinkedIn Marketing

June 23, 2015

5 LinkedIn Experts Share Power Tips That You Can Use Right Now

June 16, 2015

How to Use LinkedIn to Drive Leads and Make Sales

June 9, 2015

How to Start Using LinkedIn (The Right Way)

June 2, 2015

Why LinkedIn is an Essential Part of Your Content Marketing Strategy

October 21, 2015

How Jay Baer Uses LinkedIn for Content Marketing

New York Times Bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business.

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Mica and I welcome one of our favorite Content Marketing leaders of our time, Jay Baer! It may have been the baby picture that drew us in, but what he wrote made us want to book him on the show.

Being one of the first thousand members of LinkedIn, he’s seen all the changes of the platform. You’ll learn which ones he likes as well as the ones that make him wonder why. He shares why he continues to use LinkedIn actively and some of the tactics he employs.

Jay shares his history of working on LinkedIn, why he thinks it works, and how he uses it for his own hugely successful business.

And, toward the end of the show, you’ll learn what new tool he’s using with unexpected results. You’ll come away with a stronger appreciation for LinkedIn and how you can create the business you want with LinkedIn as a strong part of your plan.

In this episode, you’ll come to understand …

  • How Jay Baer really feels about LinkedIn
  • That you do need to update your articles for your LinkedIn audience
  • How every action you take has a cost
  • Why Slideshare works so well for repurposing your content
  • The ups and downs of groups on LinkedIn today
  • What’s next for Slideshare on LinkedIn (you might be surprised)

Listen to The Missing Link below ...

How Jay Baer Uses LinkedIn for Content MarketingSean Jackson
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The Show Notes

  • Follow Jay Baer on LinkedIn
  • Convince & Convert
  • Jay Baer.com
  • Did LinkedIn Throw Out the Baby with the Bathwater?
  • Photography for Social Media: 5 Detailed Tips
  • Follow Jabez LeBret on LinkedIn

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Comments

  1. Melissa Danielle says

    October 22, 2015 at 12:42 AM

    I have a love/hate relationship with Linkedin. Every few months I go through my list and I e-mail personally crafted messages to reconnect and find out what people are up to. I’ve found that half of my contacts don’t use Linkedin beyond a resume/experience placeholder if they use it AT ALL, and the other half barely knows how to leverage it.

    I have noticed an increase in people I don’t know reaching out to me and then not responding to my, ‘Hey, tell me a bit about you and how you think we can help/work together/collaborate” follow-up note when I accept their “invitation”. I don’t understand that.

    I once had a contact tell me that he found it “a bit distasteful that you would use a professional connection to try to sell me on services/products, especially since I don’t really know you” when I invited him to my meditation call series. Nevermind that he initiated the connection several years ago and that we had met in person via our volunteer activities. While I’m still learning about Linkedin etiquette, I thought that was an interesting response, since I was using Linkedin to find out what he was up to professionally and also share what I was up to.

    Reply
    • Sean Jackson says

      October 22, 2015 at 9:03 AM

      Melissa, I get your frustration but don’t be discouraged. I have often found that when people say they don’t pay attention to LinkedIn messages is in response to an email I send them FROM LinkedIn.

      Continue to filter your connect request! I often check the message they send with the request and if it is the standard will you connect default, I don’t accept.

      LinkedIn is not a quantity game but a quality game.

      Reply

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