Star Wars, Product Creation, and the Fear of Selling Out

Tony and Chris discuss the truth about the product creator’s fear of ‘selling out’, what they thought about Star Wars Episode VII, and how to win customers over to your side.

In this episode:

  • How and why your previously loyal audience can turn on you
  • Why you should not fear ‘selling out’
  • What you really need to do in order to turn customers into raving fans