Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Rainmaker.FM

The Digital Commerce and Content Marketing Podcast Network

  • Home
  • Shows
  • Hosts
  • About
  • Home
  • Shows
  • Hosts
  • About
  • Member Area
  • Log In
Menu
  • Log In
  • Free Training
7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Confessions of a Pink-Haired Marketer
hosted by Sonia Simone

How to Turn Bad News into Happy Customers

  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2015/09/rfm-pink-027.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes
Previous Episode:How to Avoid Getting Sucker-Punched by Internet 'Facts' More Episodes Next Episode:Marketing for Writers and Other Creative Souls

All Episodes:

July 25, 2016

The 2 Points of Clarity that Will Make You So Much More Productive

July 18, 2016

Launching Your First (or Next) Digital Product

July 11, 2016

A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values

July 4, 2016

Q&A from Twitter, Independence Day Version!

June 27, 2016

The Difference Between Mindset and Wishful Thinking

June 20, 2016

Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

June 13, 2016

Should You Swear on Your Blog?

June 7, 2016

Up All Night to Get Lucky: Sonia’s in a New Documentary!

May 23, 2016

The Context of a Successful Content Strategy: The Harpoon and the Net

May 16, 2016

My #1 Time Management Tip: Don’t Multitask; Compartmentalize

May 9, 2016

The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)

May 2, 2016

Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content

April 25, 2016

Leadership, Categories of One, and Purple Rain

April 18, 2016

Make Better Mondays! 6 Minutes to a Happier, More Productive Week

April 11, 2016

5 Idea-Generating Techniques We Use on the Copyblogger Team

April 4, 2016

Blog or Podcast? 5 Questions to Help You Decide

March 28, 2016

Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt Feelings

March 21, 2016

Things I Love/Things I Hate about Health & Fitness Marketing

March 14, 2016

A Simple, Powerful Creativity System to Capture and Generate More Ideas

March 7, 2016

Anniversary Edition! On Finding Your Stubbornness and Going the Distance

February 29, 2016

Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses

February 22, 2016

Getting to Freedom and Business Clarity: A Conversation with Sonia Thompson

February 15, 2016

New Mini-Series: Things I Love / Things I Hate

February 8, 2016

Getting Clear on your Metrics and Benchmarks: The 3 Lenses to Look Through

February 1, 2016

The Untethered Society: Scary or Liberating? (Or Both?)

January 25, 2016

Deep Creative Focus, the Long Haul … and, Yes, David Bowie

January 11, 2016

Motivation and Creativity: A Conversation with Mark McGuinness

January 4, 2016

Vision and Goal-Setting for Your Digital Business

December 21, 2015

Encore: How to Avoid Getting Sucker-Punched by Internet ‘Facts’

December 14, 2015

To Craft Content Marketing that Works: Avoid Silly Fads … and Do this Instead

December 7, 2015

How to Work from Home: Getting Stuff Done when No One is Looking Over Your Shoulder

November 30, 2015

5 Work Habit Hacks from 12 Creative Geniuses

November 23, 2015

Encore: Productivity for Flakes, Head Cases, and Other Natural Disasters

November 16, 2015

What You Need to Know about Guest Posting

November 9, 2015

7 Straightforward Steps to Superior Blog Posts and Podcasts

November 2, 2015

Self-Help for Business Owners: Useful or Useless?

October 26, 2015

The 7-Minute Content Makeover

October 19, 2015

7 Commandments of Professionalism for Content Marketers

October 12, 2015

Staying Grounded on the Road to Success: A Conversation with JB Glossinger

October 5, 2015

Minimalism, Success, and How to Be a Big Shot

September 28, 2015

Finding the Balance Between Pragmatism and Your Ideals

September 21, 2015

What Happens at the Crossroads of Content and Social Media

September 14, 2015

But Facebook Doesn’t Work For … (waily waily)

September 7, 2015

Marketing for Writers and Other Creative Souls

September 1, 2015

How to Turn Bad News into Happy Customers

August 25, 2015

How to Avoid Getting Sucker-Punched by Internet ‘Facts’

August 18, 2015

Bringing More Emotion into Your Writing — From the Inside Out

August 11, 2015

A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network

August 4, 2015

My Favorite Tools of the Trade for Writing, Content Planning, and Creative Collaboration

July 28, 2015

How Long Will It Take for My Business to Start Making Money? And Other Impossible Questions

July 21, 2015

5 Things I Learned from Minecraft about Community, Ecosystems, and Business

July 14, 2015

Call to Action: The Awesome Power of Asking for What You Want

July 7, 2015

A Question of (Writing) Voice: How to Strengthen It, How to Shape It

June 30, 2015

Deviance, Obsession, and Sharing Your Gifts with the World: A Conversation with Bill O’Hanlon

June 23, 2015

Is Hypersensitivity the New Fascism?

June 16, 2015

Q&A: Duplicate Content Worries, and Other Questions from the Audience

June 9, 2015

Business and Marketing for Artists and Creative Workers, Part Two

June 2, 2015

Business and Marketing for Artists and Creative Workers, Part One

May 27, 2015

The 3 Types of Trolls You Meet Online (and How to Deal with Them)

May 19, 2015

The 7 Circles of Belief that Drive Customers to Your Business

May 12, 2015

The Difference Between B2B and B2C Marketing (and Other Questions)

May 5, 2015

Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team

April 28, 2015

How Not to Be a Dirty, Rotten Spammer

April 21, 2015

4 Deep Marketing Questions (with Answers!)

April 14, 2015

How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

April 7, 2015

Productivity for Flakes, Head Cases, and Other Natural Disasters

March 31, 2015

8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

March 24, 2015

3 Juicy Marketing Questions Answered

March 17, 2015

How to Strengthen Your Talents

March 3, 2015

The Lies We Tell Ourselves About Business, Part 2

March 2, 2015

The Lies We Tell Ourselves About Business, Part 1

September 1, 2015

How to Turn Bad News into Happy Customers

Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology of pricing, and what your prices communicates about your business.

Also in this 26-minute episode …

  • A masterful example of a price increase
  • The formula (yes, there is one) for effective persuasive content
  • A more advanced way to handle the “reason why”
  • How to go deeper communicating values (and when not to)
  • The awe-inspiring power of dessert

Listen to Confessions of a Pink-Haired Marketer below ...

How to Turn Bad News into Happy CustomersSonia Simone
  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2015/09/rfm-pink-027.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes

The Show Notes

  • Saddleback’s cult classic How to Knock Off a Bag video
  • A great post about a price increase (of all things)
  • Robert Cialdini’s excellent book Influence
  • My Copyblogger post about how expressing your values in your content can provide all kinds of business advantages.

The Transcript

Coming soon …

Never Miss New Shows and Episodes on Rainmaker.FM

Get the best of the Rainmaker.FM network in a single weekly email, along with two weeks
of free training that will change the way you think about online marketing ...

Free Registration

You might also like...

Hit Publish

How to Use Envy (Ethically) in Your Sales Copy

Listen to episode
The Writer Files: Writing, Productivity, Creativity, and Neuroscience

How Bestselling Author & Investigative Journalist Scott Carney Writes: Part One

Listen to episode
The Writer Files: Writing, Productivity, Creativity, and Neuroscience

How Bestselling Poet Tyler Knott Gregson Writes

Listen to episode
Confessions of a Pink-Haired Marketer

New Mini-Series: Things I Love / Things I Hate

Listen to episode
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

The 2017 Content Excellence Challenge: Your January Assignments

Listen to episode
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

How to Write a Magnetic Headline (in Under 15 Minutes)

Listen to episode

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Copyright © 2023 Rainmaker Digital, LLC. Powered by the Rainmaker Platform.

Privacy Policy  ·  Refund Policy  ·  Cookie Policy  ·  Terms of Service  ·  Contact