Amy HarrisonCustomer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you’ve filled in a customer profile, how do you actually use it to write great content? All and more on today’s Hit Publish.
This week we’re going to be talking about what you really need to know about your customer to write effective content. And it might be easier than you think.
No mystic balls needed, no mind-reading skills, just plain and simple detective work that anyone can do.
Tune in to find out
- Why you can have too much detail in your customer profile (and it’s going to make writing great content almost impossible)
- The 8 simple questions that build a bridge between what your customer really wants, and what you have to offer
- How to use a simple system to write targeted, compelling copy by numbers (yep, really!)
Listen to Hit Publish below ...
Your Content Customer Profile: What Do You REALLY Need to Know?Amy Harrison
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This is really sensible … and about time! It’s a very different approach to customer profiling, and it’s congruent with advice to “write to one person.” You start with this profile and you can flesh out more for your imaginary target person.
I’m all about the immediate wins Cathy 😉
Thanks for stopping by! Sometimes it’s easier to think about the conversation you would have with a potential customer rather than the individual details that make up their profile. It gives you a narrative rather than seemingly unconnected dots that you have to somehow put together.
Have a super New Year!
Thanks Amy, good information.
Defining a customer profile has taken up a huge
amount of my time, and still not sure if I’m getting
it right.
These 8 steps will help draw out the specifics of who
I’m trying to reach.
You’re welcome Barry – great to have you here on Hit Publish.
Don’t forget, your customer profile is a starting point that you can tweak and evolve as you and your business grow. Defining your customer is something most marketing advice makes you think you can do in 30 minutes, but after 8 years of running my business, I still re-evaluate who I want to reach periodically, and it’s changed several times since I started my business!
Hope this helps you make a start!
Thanks again Amy!
What a great show again.
I am going to work on this. And I will let you know what my results are.
Hug
You’re welcome Paula – thanks for tuning in! Do come back and let me know how you get on or if I can help with anything. 🙂