Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Rainmaker.FM

The Digital Commerce and Content Marketing Podcast Network

  • Home
  • Shows
  • Hosts
  • About
  • Home
  • Shows
  • Hosts
  • About
  • Member Area
  • Log In
Menu
  • Log In
  • Free Training
7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Hit Publish
hosted by Amy Harrison

Your Content Customer Profile: What Do You REALLY Need to Know?

  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2015/12/publish-042.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes
Previous Episode:Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines More Episodes Next Episode:The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

All Episodes:

March 28, 2016

[Important Broadcast] Critical Information About The Hit Publish Podcast

March 21, 2016

How to Find Your Content Marketing Strength

March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer

February 29, 2016

4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business

February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

November 30, 2015

How To Get Customers to Say Yes to Your Offer

November 23, 2015

The Do’s and Don’ts of Guest Posting

November 16, 2015

Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

September 21, 2015

How to Use Humor in Content (Without Looking Like a Clown)

September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

August 17, 2015

So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live

August 10, 2015

The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise

August 3, 2015

How to Get Offline Customers Engaged With Your Online Marketing

July 27, 2015

How to Conduct Podcast Interviews Like a Pro

July 20, 2015

5 Simple Steps for Creating Content, Even When Life Gets in The Way

July 13, 2015

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

July 6, 2015

The Overlooked ‘Details’ That Can Get Your Business Noticed

June 29, 2015

A Simple Way to Boost the Credibility of Your Website

June 22, 2015

Handing the Mic to Amy Harrison, Your New Hit Publish Host

June 15, 2015

Sound Like a Pro: Tips for Recording Top-Notch Audio

June 8, 2015

Website Colors: How to Choose and Use Them

June 1, 2015

How to Create a Winning Minimum Viable Product

May 26, 2015

Creating Visual Content: The Favorite Tools & Tips for Non-Artists

May 18, 2015

How to Roll Out the Red Carpet on Your Home Page

May 11, 2015

Clean Up Your Sidebar!

May 4, 2015

Button Boost: How to Label and Design High-Converting Buttons

April 27, 2015

How to Generate a Never-Ending Flow of Blog Post Ideas

April 20, 2015

About Pages: How to Fascinate and Engage with Just One Look

April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

Affiliate Programs: Why You Should Build a “Second Audience” for Your Business

March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

March 16, 2015

Website Blunders: How to Look Like a Pro (and Not Like a Fool)

March 3, 2015

SEO: How to Sweat the Right Stuff

March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you’ve filled in a customer profile, how do you actually use it to write great content? All and more on today’s Hit Publish.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

This week we’re going to be talking about what you really need to know about your customer to write effective content. And it might be easier than you think.

No mystic balls needed, no mind-reading skills, just plain and simple detective work that anyone can do.

Tune in to find out

  • Why you can have too much detail in your customer profile (and it’s going to make writing great content almost impossible)
  • The 8 simple questions that build a bridge between what your customer really wants, and what you have to offer
  • How to use a simple system to write targeted, compelling copy by numbers (yep, really!)

Listen to Hit Publish below ...

Your Content Customer Profile: What Do You REALLY Need to Know?Amy Harrison
  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2015/12/publish-042.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes

The Show Notes

  • Creating a ‘Back of an Envelope’ Customer Profile
  • So You’ve Got a Quick Customer Profile… Now What?

Never Miss New Shows and Episodes on Rainmaker.FM

Get the best of the Rainmaker.FM network in a single weekly email, along with two weeks
of free training that will change the way you think about online marketing ...

Free Registration

You might also like...

Rough Draft

044 The Profanity Princess on Finding Your Voice

Listen to episode
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

How to Give and Get Exceptional Testimonials, Part One

Listen to episode
The Missing Link

How to Effectively Publish on LinkedIn, Part 2

Listen to episode
Youpreneur with Chris Ducker

Growing a Community with Hugs and Handshakes, with Lou Mongello

Listen to episode
Confessions of a Pink-Haired Marketer

Launching Your First (or Next) Digital Product

Listen to episode
The Mainframe

How to Earn Long-Term Customer Engagement

Listen to episode

Comments

  1. Cathy Goodwin says

    December 18, 2015 at 8:03 AM

    This is really sensible … and about time! It’s a very different approach to customer profiling, and it’s congruent with advice to “write to one person.” You start with this profile and you can flesh out more for your imaginary target person.

    Reply
    • Amy Harrison says

      December 22, 2015 at 9:45 AM

      I’m all about the immediate wins Cathy 😉

      Thanks for stopping by! Sometimes it’s easier to think about the conversation you would have with a potential customer rather than the individual details that make up their profile. It gives you a narrative rather than seemingly unconnected dots that you have to somehow put together.

      Have a super New Year!

      Reply
  2. Barry Desautels says

    December 19, 2015 at 2:42 PM

    Thanks Amy, good information.
    Defining a customer profile has taken up a huge
    amount of my time, and still not sure if I’m getting
    it right.
    These 8 steps will help draw out the specifics of who
    I’m trying to reach.

    Reply
    • Amy Harrison says

      December 22, 2015 at 9:48 AM

      You’re welcome Barry – great to have you here on Hit Publish.

      Don’t forget, your customer profile is a starting point that you can tweak and evolve as you and your business grow. Defining your customer is something most marketing advice makes you think you can do in 30 minutes, but after 8 years of running my business, I still re-evaluate who I want to reach periodically, and it’s changed several times since I started my business!

      Hope this helps you make a start!

      Reply
  3. Paula says

    December 27, 2015 at 10:05 AM

    Thanks again Amy!

    What a great show again.

    I am going to work on this. And I will let you know what my results are.

    Hug

    Reply
    • Amy Harrison says

      December 30, 2015 at 8:46 AM

      You’re welcome Paula – thanks for tuning in! Do come back and let me know how you get on or if I can help with anything. 🙂

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Copyright © 2023 Rainmaker Digital, LLC. Powered by the Rainmaker Platform.

Privacy Policy  ·  Refund Policy  ·  Cookie Policy  ·  Terms of Service  ·  Contact