Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you’ve filled in a customer profile, how do you actually use it to write great content? All and more on today’s Hit Publish.
This week we’re going to be talking about what you really need to know about your customer to write effective content. And it might be easier than you think.
No mystic balls needed, no mind-reading skills, just plain and simple detective work that anyone can do.
Tune in to find out
- Why you can have too much detail in your customer profile (and it’s going to make writing great content almost impossible)
- The 8 simple questions that build a bridge between what your customer really wants, and what you have to offer
- How to use a simple system to write targeted, compelling copy by numbers (yep, really!)