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Hit Publish
hosted by Amy Harrison

9 Story Themes That Can Make Your Business Content Captivating

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Previous Episode:The 10/20/10 Rule for Creating Web Content That Converts More Episodes Next Episode:How to Write a High-Converting Sign-up Page for Your Email Newsletter

All Episodes:

March 28, 2016

[Important Broadcast] Critical Information About The Hit Publish Podcast

March 21, 2016

How to Find Your Content Marketing Strength

March 14, 2016

3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice

March 7, 2016

Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer

February 29, 2016

4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business

February 22, 2016

How to Generate Powerful Product Names That Don’t Sound Gimmicky

February 15, 2016

How to Write a High-Converting Sign-up Page for Your Email Newsletter

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

February 1, 2016

The 10/20/10 Rule for Creating Web Content That Converts

January 25, 2016

3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works

January 11, 2016

Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016

January 4, 2016

How to Create a Simple and Flexible Content Marketing Plan for 2016

December 21, 2015

The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)

December 14, 2015

Your Content Customer Profile: What Do You REALLY Need to Know?

December 7, 2015

Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines

November 30, 2015

How To Get Customers to Say Yes to Your Offer

November 23, 2015

The Do’s and Don’ts of Guest Posting

November 16, 2015

Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?

November 9, 2015

How to Beat The ‘Blank Stare’ and Get Customers Fired Up With Your Sales Copy

November 2, 2015

Converting Content: How Long is Long Enough? How to Know if You’re Turning Perfect Customers Away

October 26, 2015

How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

October 19, 2015

Why Interactive Content is Easy-to-Create and Puts Your Business Firmly in the Spotlight

October 12, 2015

How to Use Envy (Ethically) in Your Sales Copy

October 5, 2015

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

September 28, 2015

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

September 21, 2015

How to Use Humor in Content (Without Looking Like a Clown)

September 14, 2015

How Local Businesses Can Use Content To Build Buzz About Their Brand

September 7, 2015

How to Use Emotional Content to Engage, Inspire, and Persuade

August 31, 2015

5 Ways to Write More, Faster, and With Less Stress

August 24, 2015

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

August 17, 2015

So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live

August 10, 2015

The ‘Magic’ Words That Make Your Media Content Pop With Authority and Expertise

August 3, 2015

How to Get Offline Customers Engaged With Your Online Marketing

July 27, 2015

How to Conduct Podcast Interviews Like a Pro

July 20, 2015

5 Simple Steps for Creating Content, Even When Life Gets in The Way

July 13, 2015

3 Tips for Getting Your Content Seen (by Even the Busiest Readers)

July 6, 2015

The Overlooked ‘Details’ That Can Get Your Business Noticed

June 29, 2015

A Simple Way to Boost the Credibility of Your Website

June 22, 2015

Handing the Mic to Amy Harrison, Your New Hit Publish Host

June 15, 2015

Sound Like a Pro: Tips for Recording Top-Notch Audio

June 8, 2015

Website Colors: How to Choose and Use Them

June 1, 2015

How to Create a Winning Minimum Viable Product

May 26, 2015

Creating Visual Content: The Favorite Tools & Tips for Non-Artists

May 18, 2015

How to Roll Out the Red Carpet on Your Home Page

May 11, 2015

Clean Up Your Sidebar!

May 4, 2015

Button Boost: How to Label and Design High-Converting Buttons

April 27, 2015

How to Generate a Never-Ending Flow of Blog Post Ideas

April 20, 2015

About Pages: How to Fascinate and Engage with Just One Look

April 13, 2015

A Personal Story about How to Lose Your Fear of Hitting Publish

April 6, 2015

Affiliate Programs: Why You Should Build a “Second Audience” for Your Business

March 30, 2015

Images: How to Find and Choose High-Impact Photos

March 23, 2015

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

March 16, 2015

Website Blunders: How to Look Like a Pro (and Not Like a Fool)

March 3, 2015

SEO: How to Sweat the Right Stuff

March 2, 2015

Opt-in Pages That Convert: How to Build Them Now

February 8, 2016

9 Story Themes That Can Make Your Business Content Captivating

Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it?

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How do media organisations like newspapers present information in a way that gets people’s attention time after time? The answer lies in the powerful story angles and themes that pique our attention.

We’re going to look at what some of those themes are and see, how you can apply these styles to get similar results with your online business.

A couple of weeks ago I interviewed Joe Pulizzi who said that businesses really need to learn from how media organizations publish content.

I wanted to look at this, specifically asking what themes and styles do daily news publications use to get our attention? We’ve also got two spotlight features on a couple of smart and savvy content marketers in our new show segments. And one of them should be a very familiar voice …

Tune in to find out:

  • 9 themes (including scandal and a threat to personal safety) that sell newspapers
  • Why information isn’t enough, and why even business content should be offering an experience
  • How Kevin Duncan generated thousands of shares by putting a new twist to a topic almost EVERY blogger has written about before

Listen to Hit Publish below ...

9 Story Themes That Can Make Your Business Content CaptivatingAmy Harrison
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The Show Notes

  • Kevin’s epic “How to Write a Blog Post: The Definitive 10,273 Guide
  • Kevin’s story-based, in-depth product review that resonated with his readers
  • Haven’t seen the beautiful Copyblogger blog redesign as yet? Check it out here.

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Comments

  1. Kevin J. Duncan says

    February 8, 2016 at 11:32 AM

    Hi Amy,

    I still can’t believe you asked me to be a part of your podcast! Thank you so much. It was a huge, huge (scary) thrill. 🙂

    I must admit… When my part of the segment started, I closed my eyes. I’m not sure what I thought this would accomplish since there was nothing to see, but somehow this made things seem less scary.

    My apologies to all for the southern accent. To my online friends and followers who have never before heard me speak, I bet this was a shock to you. Let me know if you need my words translated, okay? Just shoot me an email. 😉

    This was a great honor, Amy, and I TRULY appreciate the wonderful, kind words you said about me. Also, how incredibly cool I was able to appear on the same podcast as Pamela Wilson! Big fan of hers.

    Off to tweet, share, and text my wife and mom. Have a wonderful day, Amy!

    – @kevinjduncan

    Reply
    • Amy Harrison says

      February 9, 2016 at 8:41 AM

      Thanks so much for your generosity in sharing Kevin.

      You nailed it.

      Hearing your voice for the first few times is weird. The antidote? You’ll just have to record more audio. I’ll bet your readers loved hearing this!

      Thanks again!

      Reply
    • Jaime Buckley says

      February 12, 2016 at 12:06 PM

      WHINER!

      The only one worried about your voice is you, buddy. How many of use will it take to convince you that a southern accent rocks?

      I can’t even claim THAT! Mine’s more of a tired, overweight, wannabe-yoda-wise cartoonist/writer that rarely makes sense!!

      *grumble*

      It’s what you get when all your co-workers are fictional.

      I’m with Amy. I love hearing the voice behind my favorite blog.

      So…uhhhh…take THAT!

      (yeah)

      Reply
      • Chuck says

        February 12, 2016 at 12:08 PM

        I think we should get southern boy here a contract with BBC radio.

        Reply
      • Amy Harrison says

        February 15, 2016 at 5:31 AM

        Exactly! Keep up the encouragement, Kevin definitely needs to be doing more audio. 🙂

        Reply
  2. sarmistha tarafder says

    February 11, 2016 at 4:44 PM

    Enjoyed it very much. Thank you!

    Reply

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