Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it?
How do media organisations like newspapers present information in a way that gets people’s attention time after time? The answer lies in the powerful story angles and themes that pique our attention.
We’re going to look at what some of those themes are and see, how you can apply these styles to get similar results with your online business.
A couple of weeks ago I interviewed Joe Pulizzi who said that businesses really need to learn from how media organizations publish content.
I wanted to look at this, specifically asking what themes and styles do daily news publications use to get our attention? We’ve also got two spotlight features on a couple of smart and savvy content marketers in our new show segments. And one of them should be a very familiar voice …
Tune in to find out:
- 9 themes (including scandal and a threat to personal safety) that sell newspapers
- Why information isn’t enough, and why even business content should be offering an experience
- How Kevin Duncan generated thousands of shares by putting a new twist to a topic almost EVERY blogger has written about before
Listen to Hit Publish below ...
Kevin J. Duncan says
I still can’t believe you asked me to be a part of your podcast! Thank you so much. It was a huge, huge (scary) thrill. 🙂
I must admit… When my part of the segment started, I closed my eyes. I’m not sure what I thought this would accomplish since there was nothing to see, but somehow this made things seem less scary.
My apologies to all for the southern accent. To my online friends and followers who have never before heard me speak, I bet this was a shock to you. Let me know if you need my words translated, okay? Just shoot me an email. 😉
This was a great honor, Amy, and I TRULY appreciate the wonderful, kind words you said about me. Also, how incredibly cool I was able to appear on the same podcast as Pamela Wilson! Big fan of hers.
Off to tweet, share, and text my wife and mom. Have a wonderful day, Amy!
Amy Harrison says
Thanks so much for your generosity in sharing Kevin.
You nailed it.
Hearing your voice for the first few times is weird. The antidote? You’ll just have to record more audio. I’ll bet your readers loved hearing this!
Jaime Buckley says
The only one worried about your voice is you, buddy. How many of use will it take to convince you that a southern accent rocks?
I can’t even claim THAT! Mine’s more of a tired, overweight, wannabe-yoda-wise cartoonist/writer that rarely makes sense!!
It’s what you get when all your co-workers are fictional.
I’m with Amy. I love hearing the voice behind my favorite blog.
I think we should get southern boy here a contract with BBC radio.
Amy Harrison says
Exactly! Keep up the encouragement, Kevin definitely needs to be doing more audio. 🙂
sarmistha tarafder says
Enjoyed it very much. Thank you!