The 5 Things Your Customers Actually Want to Buy

Struggling with how to sell the benefits of your online products? Then this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15 minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

  • The real reason “easy” is such a powerful benefit
  • Why promoting physical comfort is actually a reward trigger
  • Why a bored customer can be a great buyer
  • The role of identity and social acknowledgment in marketing copy
  • And the tool recommendation for the week

The Show Notes