How to Build An Agency, Drive Leads, and Gain Credibility … With A Book

Arnie Kuenn only has two books to his name, but as you’ll see, it’s not the quantity of the books you’ve written that matters, it’s how you use them.


Arnie is the CEO of Vertical Measures and is a frequent speaker and author of the award winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download.

He’s also an instructor for the Online Marketing Institute and the Content Marketing Institute.

In this episode Arnie and I discuss:

  • How to use a book to drive more leads and close new business
  • Why he wrote a book and how it helps build his agency
  • The reason he only has written two books so far
  • What a book does for his business and what it can do for yours


The Show Notes