Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content

Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together!

Ro Pansino’s YouTube cooking show Nerdy Nummies has millions of fans of all ages. Where else are you going to learn how to make Super Mario cake pops?

In this episode, Sonia looks into this ultra popular channel to unlock why it works — and she talks about a too-common strategy that works poorly (if ever) in the new world of content.

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The Show Notes