You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients.
You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but blown it off as some artificial marketing exercise. Today’s episode will make it abundantly clear that this is actually a core procedure in becoming a more efficient, and more human, business person.
I’m joined by podcasting superhero John Lee Dumas of Entrepreneur On Fire. His methodology for creating a spot-on avatar is one of the best I’ve heard, and the proof is in the multimillion dollar business John has been able to create from understanding exactly the pains, passions, anxieties, and aspirations of his ideal prospect.
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