You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients.
You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but blown it off as some artificial marketing exercise. Today’s episode will make it abundantly clear that this is actually a core procedure in becoming a more efficient, and more human, business person.
I’m joined by podcasting superhero John Lee Dumas of Entrepreneur On Fire. His methodology for creating a spot-on avatar is one of the best I’ve heard, and the proof is in the multimillion dollar business John has been able to create from understanding exactly the pains, passions, anxieties, and aspirations of his ideal prospect.
Listen to 7-Figure Small with Brian Clark below ...
John Lee Dumas says
Really enjoyed being a guest on your show Brian! Thanks for the great opportunity!!
Brian Clark says
Thank you, John, for your time and wisdom!
Richard Keller says
John Lee Dumas was a huge inspiration for me. His concept of a business avatar fits exactly in my entrepreneurial setup as a small press publishing. For me it’s who is the author that I can sell a publishing package to instead of who is my reader.
Julia Borgini says
Great episode Brian. I’ve listened to John off & on over the last couple of years, and it was great to hear his perspective on this. Thanks!
This episode gave me the insight I needed to create content with more confidence.
I’ve been reading a lot about personas, and I was feeling frustrated about the process of creating them, because I can’t do a thorough market research. But I know the pain points and interests of the people in that market, so the idea of creating an avatar makes it much easier for me to imagine what content I can create.
Also, regardless of biological age, I think everyone has something like a “psychological age”. People don’t act according to their age, but according to how they feel about themselves.
So maybe instead of thinking about content for people as diverse as 16 to 40-plus year-olds, we should create content for those who have a certain “psychological age” that fits the kind of content we’re good at and willing to make.
Brian, thanks a lot for all your episodes! I’ve been listening to several a day, and I’ve been learning a lot. And congratulations to everyone on Copyblogger and Rainmaker!