Understanding the Importance of Building Brand Visuals, with Philip VanDusen

Brand expert and Youpreneur member Philip VanDusen joins the show to dive into the importance of visual elements when it comes to personal branding. They go into why personal branding is more than just a tagline and a logo, what strategies to apply when launching a new brand, what the brand pyramid consists of, and so much more.

Welcome to episode 175 of Youpreneur FM! Today we’re shining the spotlight on a necessary and important topic: the visual aspects of personal branding. And we’re doing it with a member of my Youpreneur community: Philip VanDusen.

I couldn’t think of anyone better to speak to the visual components of personal branding than Philip. He has a long history of working with Fortune 100 companies on the visual elements of their brands, including companies like Levi’s, Microsoft, PepsiCo, and Old Navy.

On episode 175 of Youpreneur FM, Philip explains why personal branding is more than just a logo, why Fiverr logos don’t cut it, and why strategy is so vital when you’re launching or refreshing your personal brand. He also explains what the brand pyramid consists of and what makes up the base of that pyramid.

Whether you’re developing your personal brand or breathing new life into your existing brand this show is perfect for you. I’ve talked about personal branding so much because your reputation depends on it – so you’ve got to do it right! Listen in to this episode to find out how.

In this 40-minute episode, Philip and I discuss:

  • What are brand touch points and why are they so important?
  • What can you do to catapult your brand and take it to the next level?
  • Why I put a massive premium on personal relationships.
  • What cut Philip’s learning curve by 9/10ths?
  • What does Steve Jobs’ attire have to do with personal branding?

The Show Notes