Jerod Morris, Sean Jackson, and the rest of the team at StudioPress and Copyblogger (including Brian Clark, Sonia Simone, Chris Garrett, Brian Gardner, and more) deliver weekly insight on how to build thriving WordPress websites.
Read more: 078 Six Storytelling Lessons from a Famous Urban Legend
“Don’t panic, but one of your kidneys has been harvested.” That’s the punch line for one of the most successful urban legends in the last fifteen years. What makes it so successful? It’s hypnotic: understandable, memorable, and effective in changing thought and behavior. How do you create stories that are like that? Just follow these…
Read more: 077 Vexed by Your Bankrupt Vocabulary? Listen to This
You can spot a mediocre writer from miles away … Flat verbs. Obtuse nouns. Lame metaphors. Absence of stories. I should know. I used to be one. In regards to the mediocre writers, it seems to me that they’d want an edge. That they’d kill to get their hands on words that crank out power…
Read more: 076 Why Writers Need to Develop a Sense of Humor
Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them? Someone who sees the unique and can find the angle that will differentiate you from the mob? I’m going for the awkward edge because, when getting attention and visibility online is SO difficult…
Read more: 075 Listener Challenge: Could You Read 100 Books in a Year?
That’s a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on? One of the fastest tracks to mastering the art of compelling copy and seductive story-telling is to observe how others do it … both the masters and the flops. In fact, you…
Read more: 074 How to Get Massive Attention with a ‘High-Concept Pitch’
There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch. A high-concept pitch lays out the entire story–premise, promise, and execution–in one simple sentence. Here are a few famous examples from Hollywood: – Backdraft: Top Gun in a Firehouse – Ghost: a man dies and becomes his wife’s guardian angel…
Read more: 073 A Lesson in Swagger from a Wooden-Legged Civil War Soldier
Anybody out there know who Cyrus Trask is? Anyone? You won’t find out who Cyrus Trask is if you eyeball a list of country singers. No. The only way you can find out who Cyrus Trask is is by reading John Steinbeck’s novel East of Eden. John Steinbeck describes Cyrus Trask as the father of…