Editor-in-Chief
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STEFANIE FLAXMAN
Stefanie Flaxman is Rainmaker Digital’s Editor-in-Chief, and each week she delivers the art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business. Discover the professional editorial standards that help distinguish you from your competition.
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The Difference Between Making Choices and Attempting to Control
Read more: The Difference Between Making Choices and Attempting to Control“Get behind the wheel; stay in front of the storm …” How can you optimize your chances of a more positive outcome in any situation? In this 18-minute episode, I discuss: Why decisions shape your identity What a woman jogging on the sidewalk with a stroller has to do with the choices you make that…
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Talking Versus Doing: Which Business Stage Are You In?
Read more: Talking Versus Doing: Which Business Stage Are You In?You only have so much energy; where are you choosing to spend it? Take a fun self-assessment. Plus, you’ll learn why physical notebooks with lined paper are the best tools for keeping you grounded and productive. In this 21-minute episode, I discuss: The benefits of self-assessment What “talking” and “doing” look like in your life…
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The Difference Between Responsibility and Control
Read more: The Difference Between Responsibility and ControlWhy an Editor-in-Chief doesn’t have to be (and shouldn’t be) controlling in order to be responsible. When you recognize the difference between being responsible and being controlling, you can aim to embody the qualities that will help you work with ease and become more productive. In this 9-minute episode, I discuss: Why responsibility is satisfying…
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Does an Editor-in-Chief Have to Be a Control Freak?
Read more: Does an Editor-in-Chief Have to Be a Control Freak?If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control? People want control when they’re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor. However, do strict preferences create the most productive…
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How to Draft 7 Pieces of Content that Help Build Your Audience
Read more: How to Draft 7 Pieces of Content that Help Build Your AudienceLearn about the types of content to produce when you need to grow your audience. Whether you’re just getting started or have been producing content for a while (and feel burned out), these seven types of content will help push your content creation forward so you can attract an audience to your digital business. In…
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This Type of Content Won’t Grow Your Audience
Read more: This Type of Content Won’t Grow Your AudienceWhy a certain type of content is like showing your vacation photos to strangers. Avoid this common content mistake with your content and discover what to do instead … In this 10-minute episode, I discuss: The difference between building your audience and serving your existing audience How to evaluate your content ideas Where to start…