Email? Chatbots? Social? How Are We Supposed to Reach People?

Sonia Simone on April 9, 2018

Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people?

Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people.

But what happens when attention spans are so fragmented that people have a hard time tracking anything, including the things they really want to give their attention to?

In this 17-minute episode, I talk about:

  • What’s going on with chatbots and Facebook Messenger
  • Why “one is the worst number in business,” and some thoughts on fixing that
  • My thoughts on “being a good Girl Scout” (even if you’re a dude)
  • Facebook, honey badger, and surviving other people’s algorithms
  • My recommendations on what will make email work in the ultra-cluttered inbox

The Show Notes