As promised, here’s a quick explanation of the technical components needed to execute the strategy we discussed over the previous 9 lessons, how the Rainmaker Platform allows you to do it all (and more), and in the alternative, how to assemble a WordPress site with industry-leading hosting, themes, and plugins…. Listen to episode

Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every business person should study copywriting, even if most should outsource the actual work. Plus, how to write subject lines that get your emails opened, and the trust element that’s even more important than that…. Listen to episode

This lesson is about action. The action that you need to happen at every step along the prospect’s journey to becoming your client. And then there’s action content, that’s specifically designed get someone off the fence now rather than later…. Listen to episode

This lesson covers adaptive content through marketing automation, which is a strategy designed to respond to information provided from the prospect by interest, actions, and other signals and responding to it in a way that resembles an in-person sales conversation…. Listen to episode

Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to your content not only positions you as the likable expert, it teaches them what they need to know to do business with you in a more compelling way…. Listen to episode

The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that’s why we’re doing any of this, right?). This lesson explains the way to give away something valuable that also makes you the person they hire…. Listen to episode

Let’s shift from content to context, and see how using an access and registration concept instead of the traditional “opt-in” increases the size of your email list at a rapid pace. You’ll hear about the intersection between perceived value and actual value, the psychological impact of “velvet rope syndrome,” and a case study that shows an increase of 400% in email subscriptions with an access approach…. Listen to episode

In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process” before you even ask for an email address (and without people feeling “sold” to), and why positioning yourself as the prospect’s advocate with your top of funnel content sets you up as the inevitable choice…. Listen to episode

Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example…. Listen to episode

In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the “6A” framework for effective email marketing…. Listen to episode