The Mainframe

In this episode of the product strategy series, Tony and Chris reveal ways you can create instant, profitable digital products. In this episode: Why repurposing works great as a product creation strategy How un-bundling works for developing introductory, low-cost offers Combining repurposing, bundling and repackaging to provide compelling, premium offers that customers will love

In this episode of the new product strategy series, Tony and Chris discuss how to find profitable markets to enter. In this episode: Why creating a product based on assumptions is a bad move that will cost you time, money and reputation How to follow the money, see who is spending, and what they are…

In this new series, Tony and Chris explore product creation as a way to build a profitable, and sustainable business. In this episode we discuss: Why products and services beat advertising as a business model The middle ground of affiliate marketing, and some traps to look out for Which types of product to consider, and…

In this final part of our membership series, Tony and Chris discuss how to keep your community welcoming, engaging, and a group that people actually want to be a part of. In this episode: How to develop a feeling of inclusion and belonging amongst new members Why your membership can turn sour or even toxic,…

In this seventh part of our membership series, we reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. In this episode: The deadly sales issues that are costing you revenue and word of mouth Why your membership is not retaining customers like it should be What prospects are really looking…

In this sixth part of our series on membership sites, we discuss how to match your prices to the market, and the factors involved in optimal price points. In this episode: The magic of compounding and continuity Why the cable television model sucks and you want to avoid a race to the bottom What you…