The Mainframe
hosted by
CHRIS GARRETT AND TONY CLARK
Hosted by Chris Garrett and Tony Clark, this geeky but accessible show gives you what you need to know about online marketing that works, and the marketing technology it takes to deliver it. Overwhelmed by the idea of running an online business? Listen in …
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How to Earn Long-Term Customer Engagement
Read more: How to Earn Long-Term Customer EngagementIn the fifth part of our membership series, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. In this episode: How your sales tactics could be costing you a great deal of money and respect The key factors that turn a buyer’s remorse situation into a long term, loyal…
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How to Keep Your Customers Coming Back for More
Read more: How to Keep Your Customers Coming Back for MoreIn this fourth part of our series on memebership sites, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. In this episode: How your sales tactics could be costing you a great deal of money and respect The key factors that turn a buyer’s remorse situation into a long…
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The Minimum Viable Membership-Based Business
Read more: The Minimum Viable Membership-Based BusinessIn this third part of our series on membership sites, we define the key parts and decisions involved in getting started with building a membership site that works. In this episode: How memberships are built, starting with the minimum components you need in place in order to get started Which membership options could have a…
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The Key Types of Membership Sites for Building Your Digital Business
Read more: The Key Types of Membership Sites for Building Your Digital BusinessIn the second part of this new series, Tony and Chris explore the types of membership sites you can create for your business. In this episode you’ll learn: How memberships are everywhere if you know how to spot them Which membership features to start with, and which you might add later The stages and categories…
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Why You Need a Membership Site
Read more: Why You Need a Membership SiteIn this new series, Tony and Chris explore membership sites and why they are so beneficial both to you as a business owner, and also your customers. In this episode: The many benefits of membership sites How membership features improve your customer’s experience Why membership tools will improve your profitability while making your business easier…
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How to Get Your Metrics Really Working
Read more: How to Get Your Metrics Really WorkingIn the final part of this series, Tony and Chris discuss how to use your tools to apply metrics processes that provide you with actionable information. And please note … Chris had a bit of audio trouble in this episode. Normal service will resume next week! In this episode: Why one free tool could fulfill…