The Mainframe

Are you sending the right people, the right messages, at the right time? Or are you annoying people with irrelevant, unhelpful clutter? In this episode Chris and Tony reveal: How to get started with segmentation. What segmentation can do for your business and also your customer experience. Why you should go beyond simple email suppression…

We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions? In this episode Chris and Tony discuss: Why a lot of the key metrics people talk about will be no help to you How to track your business…

Can you effectively and efficiently pay to grow your business, without wasting your money, or annoying your prospects? Yep … In this episode Chris and Tony reveal: Why paid advertising is powerful, but with that great power comes great responsibility How to get a good return on your investment of hard earned cash The one…

What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention and conversion? In this episode Chris and Tony reveal: How social and SEO go together, and how listening will help your SEO What SEO means to your overall content strategy Why getting rankings means making…

Where does social media fit into your digital commerce strategy? How can you use social effectively to generate more attention for your business, without becoming a social media spammer? In this episode Chris and Tony reveal: Key ways businesses go off track with their social strategy How to gain prospect insights and content ideas at…

What is marketing automation … and how can you use it to grow both your profitability and customer satisfaction? In this episode Chris and Tony reveal: Why marketing automation does not have to be evil, difficult, or clumsy The key ways that automation can help you build a better customer experience How marketing automation tools…