The Mainframe

In the second part of this series, Tony and Chris discuss how you can grow your business with the right focus, measurement and management processes. In this episode: Why failure to measure the big stuff bleeds you dry fast, and spells disaster long term How to turn constraints into strategy Key questions you should start…

In this new series, Tony and Chris discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode … How you can determine the correct metrics for your business Where to start, and what you need to focus on Why the big Silicon…

In this final part of the three-part Adaptive Content series, Tony and Chris discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion. In this episode: The priority content areas you should focus on Where to start, and what you need to pull together How to…

How can you adapt your content in real time, so that your visitor sees exactly the right message for them? In the second part of the 3-part Adaptive Content series, Tony and Chris discuss … Tactics you can implement today that will make your visitor’s experience better Why your content should be constructed like a…

We know you must deliver the right marketing message, to the right audience, and at the right time, but why is that so important … and how do you ensure that outcome in your own business? In this episode Chris and Tony reveal: Why adaptive content is so important The lesson we can learn from…

So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning. What comes next can make or break not just that one customer relationship, but the future viability of your business as a whole … In this episode Chris and Tony reveal:…