Confessions of a Pink-Haired Marketer
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SONIA SIMONE
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
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The Untethered Society: Scary or Liberating? (Or Both?)
Read more: The Untethered Society: Scary or Liberating? (Or Both?)“Untethering” is a major 21st-century trend, from Uber to minimalism to remote workplaces. How can we get the most freedom from this social trend, without getting lost in the shallows? More and more people are decoupling from traditional models of work, housing, relationships, possessions. This can be a recipe for liberation, or for hollowness and…
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Deep Creative Focus, the Long Haul … and, Yes, David Bowie
Read more: Deep Creative Focus, the Long Haul … and, Yes, David BowieWhat does it mean to live an amazing life? Why put the time in to get great at something? And how can we keep having fun for the long haul? Last week David Bowie died, leaving a lot of us shocked and saddened — and leaving all kinds of “What David Bowie can Teach Us”…
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Motivation and Creativity: A Conversation with Mark McGuinness
Read more: Motivation and Creativity: A Conversation with Mark McGuinnessCreative people (in other words, all of us) are supposed to be motivated by the pure joy of creating. But what happens when we aren’t? Poet, coach, and creative entrepreneur Mark McGuinness has a new book for us called Motivation for Creative People. He joined me to talk about some of the lessons he’s learned…
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Vision and Goal-Setting for Your Digital Business
Read more: Vision and Goal-Setting for Your Digital BusinessVision and goal-setting are useful practices for business owners and professionals — but they can also be a recipe for beating yourself up and feeling like crap. Here are my suggestions for productive goals. This time of year, it seems like there are almost as many “goals and resolutions are for dopes” posts as there…
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Encore: How to Avoid Getting Sucker-Punched by Internet ‘Facts’
Read more: Encore: How to Avoid Getting Sucker-Punched by Internet ‘Facts’Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars. For Christmas week, we have an encore episode from earlier this year. Given the current state of political discourse in the U.S. at the moment, I thought…
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To Craft Content Marketing that Works: Avoid Silly Fads … and Do this Instead
Read more: To Craft Content Marketing that Works: Avoid Silly Fads … and Do this InsteadEver wonder why some people think content marketing is the greatest thing since sliced bananas, and others find they never get any real return on time and energy they’re putting in? The difference tends to be a question of strategy. Just because it’s “content” (what does that even mean, anyway?) doesn’t make it “content marketing.”…