Confessions of a Pink-Haired Marketer

Creativity isn’t just about getting inspired — it’s about strong systems to capture inspiration when it arises. Today I outline a simple system I’m using to capture ideas and put them into action. In this 30-minute episode, I talk about: A boring office supply that can boost your creative productivity Why going analog (sometimes) can…

It’s the podcast’s birthday! To celebrate, today I want to talk about one of my favorite traits: stubbornness. There are all kinds of traits our culture insists we “have” to have to run a successful business, but looking around, there’s just one I’ve seen. In this 22-minute episode, I talk about: How to make the…

Cornerstone content, how to create compelling content for an “overexposed” topic, and predicting the future for our businesses. It’s Q&A day! Our wonderful community of listeners shared three questions with me today. In this 29-minute episode, I talk about: How to, in Wayne Gretzky’s phrase, “skate to where the puck is going” What to look…

Content strategist Sonia Thompson talks with me today about business clarity and the power (and pitfalls) of limitless opportunities. Whether I’m podcasting, tweeting, or writing a post for Copyblogger, I talk a lot about the combination of values and tactics. Financial success won’t make you feel amazing until you can create it while living on…

All-caps, all-me Twitter accounts! A fabulous police department Facebook page! It’s time for Things I Love / Things I Hate. This week I’m launching a new regular mini-series on things I think are awesome and … the other stuff. Let me know if you find it useful! I’ve found it’s often easier to see a…

Any time you can take a measurement in your business — any time you can look at something and get a number — the question arises: What number should I be aiming for? Business benchmarks and metrics are a complicated topic, and the answer to those questions is usually “It depends.” But what does it…