PR is Dead
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DOYLE ALBEE
Doyle Albee discusses PR strategies for working with both traditional and social media in today’s rapidly changing media landscape. He doesn’t actually believe public relations is dead — but he’s convinced too many people are trying to kill it! Long live PR that works.
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How to Time the Release of Your Company’s News for Maximum Effect
Read more: How to Time the Release of Your Company’s News for Maximum EffectTiming is everything when trying to tell your story. In this episode we discuss four important considerations regarding when you should start a conversation. In this 7-minute episode we discuss timing, including: Other news in the news cycle Your availability Your news pipeline The reporter’s current workload The Show Notes Follow me on Twitter: @doylealbee…
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3 Ways to Extend Your Good News in the Media
Read more: 3 Ways to Extend Your Good News in the MediaYou got someone to cover news about your company … great! But there’s more you can do. Here are three great ways to get even more traction from your story. In this 12-minute episode we discuss: Thoughts about sharing your story to get more eyeballs. Ways to re-purpose and add additional information. Thoughts about updating…
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2016 Public Relations Predictions
Read more: 2016 Public Relations PredictionsNot strictly a set of PR predictions, but a run-down of things I think we’ll see in the media, public relations, and communications landscapes in the coming year. In this 11-minute episode we discuss: Five predictions for 2016. Things I think will happen, and things I HOPE will happen. … and a great quote from…
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Finding the Right Reporter
Read more: Finding the Right ReporterWe’ve talked on this podcast about how to target the right media outlet, but we’ve never talked about how to find the right reporter (or blogger, etc.) … until now. In this 11-minute episode we discuss: How to find the best individual target for your story idea. How to determine if your target outlet accepts…
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PR vs. Native Advertising: What You Need to Know
Read more: PR vs. Native Advertising: What You Need to KnowThere’s a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that’s not right. Listen in and learn the advantages of using both … In this 14-minute episode we discuss: What is native advertising? How do PR and native advertising differ? Which is right for…
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How to ‘Get by Giving’
Read more: How to ‘Get by Giving’One of the best ways to build business relationships is to be helpful even when there’s no direct benefit. The same is true for your relationship with reporters. In this nine-minute episode we discuss: Why helping reporters find other sources can help you out When to send ideas that don’t include your business The importance…