Hugh MacLeod of Gapingvoid uses art to inspire cultural change, and ultimately sales.
Hugh MacLeod is cofounder and creative director of Gapingvoid, a consultancy that helps companies like Microsoft, Zappos, Rackspace, Goldman Sachs, and Roche Pharmaceuticals challenge and change culture with a methodology that uses cynically hopeful business art to articulate Lean Six Sigma methodologies in visceral, emotional language.
He has written three books: Ignore Everybody: and 39 Other Keys to Creativity; Evil Plans: Having Fun on the Road to World Domination; and Freedom is Blogging in Your Underwear.
In this hourlong episode, Hugh and I discuss:
- Why culture matters to productivity, and ultimately marketing
- What keeps Zappos from being “just a call center with a warehouse and a big UPS account.”
- How Gapingvoid increased traffic flow at one medical center by 17%
- What it was like blogging when “there were fewer bloggers in the world than people who write for The Huffington Post today.”
- Why it’s good to “get bored of your best ideas quickly.”
- Why email is the hottest
newdigital marketing tool in 2016
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