Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Rainmaker.FM

The Digital Commerce and Content Marketing Podcast Network

  • Home
  • Shows
  • Hosts
  • About
  • Home
  • Shows
  • Hosts
  • About
  • Member Area
  • Log In
Menu
  • Log In
  • Free Training
7-Figure Small with Brian Clark
Confessions of a Pink-Haired Marketer
Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Get More Clients With Smarter Email Marketing
Hack the Entrepreneur
Members Only
Rainmaker.FM Elsewhere
Site Success: Tips for Building Better WordPress Websites
StudioPress FM
Technology Translated
The Digital Entrepreneur
The Missing Link
The Showrunner
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Youpreneur with Chris Ducker
Zero to Book
Zero to Book
hosted by Pamela Wilson and Jeff Goins

Before You Name Your Book, You Have to Have a Big Idea

  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2016/01/zerotobook-0022.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes
Previous Episode:To Self-Publish or Traditionally Publish? How to Answer this Essential Question ... More Episodes Next Episode:The Big Idea, The Panic, The Resolution

All Episodes:

November 8, 2016

The Book is Launched! Now What?

October 25, 2016

Cool-Headed Advice for Keeping It Together Just Before Your Book Launch

September 27, 2016

Give Your Book the Best Chance with a Well-Executed Launch

September 13, 2016

How to Get Powerful Reviews That Sell More Books

August 30, 2016

Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

August 16, 2016

Get Your Book Found: How to Outsmart Amazon’s Algorithm

August 2, 2016

How to Add Images to Your Book with a Professional Illustrator

July 19, 2016

How to Get Your Book Printed (2 Phenomenal Options, 1 Terrible One)

July 5, 2016

What’s Driving You as an Author? How to Pinpoint Your Internal and External Goals

June 21, 2016

Name Your Book: How to Go from a Working Title to a Title that Works

June 7, 2016

A Theory of the Universe of Nonfiction Books (And the Art of Creative Theft)

May 31, 2016

The 4 Circles of Book Editing Hell (and How to Get Through Them)

May 20, 2016

Artisanal Publishing and the Hidden Power of the Beginner’s Mind

April 25, 2016

How to Push Through the Awkward Stage of Becoming an Author

April 12, 2016

Why It Takes a Village (and at Least a Couple Editors) to Get Your Book Done

April 5, 2016

Don’t Sweat the Title, Silence Your Inner Editor, and Forge Ahead with Your First Draft

March 22, 2016

How to Structure Your Writing Time (and Stay Sane While You Work on Your Book)

March 8, 2016

What Do You Want Your Reader to Shout from the Rooftops When They Finish Your Book?

March 1, 2016

How to Stir Up Reader Interest by Dishing Out Your Ideas

February 23, 2016

‘Helpful’ Feedback on your Book: Use It or Ignore It?

February 16, 2016

It’s Time for Author Math: Audience Variables, Comparative Feedback Analysis, and the Formula for Deadlines

February 9, 2016

How Research and Story Combine to Create a Transformational Journey

February 2, 2016

Does This Book Idea Float?

January 26, 2016

The Big Idea, The Panic, The Resolution

January 19, 2016

Before You Name Your Book, You Have to Have a Big Idea

January 12, 2016

To Self-Publish or Traditionally Publish? How to Answer this Essential Question …

January 19, 2016

Before You Name Your Book, You Have to Have a Big Idea

Stop right there: don’t write a word of your new book until you are absolutely sure you’ve got your Big Idea figured out.

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

The title of your book can sometimes change as you write it. But what shouldn’t change are the big concepts you want to cover.

If you don’t have those nailed down, stop what you’re doing, and listen to this episode.

Jeff Goins shares a brilliant approach for writing a best-selling book. He’s reverse-engineered some of the most popular nonfiction books and found a formula that seems to apply to all of them.

In this 26-minute episode, Jeff and Pamela discuss:

  • The counterintuitive angle you can use to make your topic sound fascinating (bonus: it will sell more books, too)
  • How to come up with a “that’s interesting!” idea that makes people want to know more
  • Why complete honesty in the way you approach your topic is essential
  • Three ways to think about what a book actually is (it’s more than what you think)

Listen to Zero to Book below ...

Before You Name Your Book, You Have to Have a Big IdeaPamela Wilson
  • Social:
  • Link:
  • Embed:
https://rainmaker.fm/wp-content/uploads/2016/01/zerotobook-0022.mp3
Download MP3 Subscribe by RSS Subscribe in iTunes

The Show Notes

  • Malcolm Gladwell author page on Amazon
  • Brené Brown author page on Amazon
  • Bob Goff author page on Amazon
  • Jeff Goins author page on Amazon
  • The Scientific Secrets of Shareable Content: What Buzzfeed, Malcolm Gladwell & #TheDress Have in Common

Never Miss New Shows and Episodes on Rainmaker.FM

Get the best of the Rainmaker.FM network in a single weekly email, along with two weeks
of free training that will change the way you think about online marketing ...

Free Registration

You might also like...

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Celebrating Our 101st Episode (with a Special Guest Interviewer)

Listen to episode
The Digital Entrepreneur

Why Trusting Your Instincts Can Lead You to Your Passion

Listen to episode
The Showrunner

No. 069 How to Identify Potential Guests for Your Show

Listen to episode
Youpreneur with Chris Ducker

Understanding the Importance of Building Brand Visuals, with Philip VanDusen

Listen to episode
Hack the Entrepreneur

Why You Should Go ‘All In’ On Your Next Project

Listen to episode
The Showrunner

No. 050 Why Quitting Your Podcast May Be the Greatest Gift You Can Give Your Audience

Listen to episode

Comments

  1. David Villalva says

    January 21, 2016 at 9:09 AM

    Hey Pamela and Jeff. You two have come strong out the gate. I think I’m really going to love this Podcast and I already feel like it’s helping me formulate my ideas, the kind that will have “that’s interesting!” hook. Thanks so much for doing this.

    Reply
    • Pamela Wilson says

      January 21, 2016 at 9:32 AM

      Thanks for listening, David!

      Reply
  2. Katrina says

    January 22, 2016 at 11:58 AM

    This episode contained excellent information.

    Reply
  3. Sonia Simone says

    January 26, 2016 at 11:24 AM

    This episode led me to completely re-think my Big Idea for the book I’m writing. Thanks Jeff and Pamela!

    The questions you raised led me to a much stronger premise for the book … and an idea that I think will find a much larger audience.

    Reply
    • Pamela Wilson says

      January 26, 2016 at 2:13 PM

      So glad it was helpful, Sonia. It helped me, too!

      Reply
  4. Gina Ritter says

    January 30, 2016 at 10:01 PM

    I am not writing a “thought leader” kind of non-fic book at the moment.. or so I thought! This interview allowed me to look at the whole thing with a new perspective and I think I can definitely incorporate some of the advice and make my book stronger.

    Reply
  5. Jen Brown says

    February 9, 2016 at 2:24 AM

    I’m another one who had to completely re-think my Big Idea for the book after listening to this episode! I know my book will be better for it – so thank you! – but right now I’m back on the drawing board 🙂

    Reply
    • Pamela Wilson says

      February 9, 2016 at 6:54 AM

      Good luck, Jen. Keep us posted!

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Rainmaker.FM is Brought to You ByWP Engine

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

Copyright © 2022 Rainmaker Digital, LLC. Powered by the Rainmaker Platform.

Privacy Policy  ·  Refund Policy  ·  Cookie Policy  ·  Terms of Service  ·  Contact