How to Decide Whether to Use It’s or Its (Once and for All) Stefanie Flaxman on March 24, 2016 Edit of the Week: a dissection of the possessive pronoun “its.” The Show Notes How to Make Singular and Plural Nouns Possessive Post navigation Previous: Previous post: No. 051 How to Overcome Your Inferiority Complex as a PodcasterNext: Next post: Why You Should Go ‘All In’ On Your Next Project