How to Ask Better Questions

My guest today is a former pool salesman, professional speaker, sales lion, and entrepreneur.

In 2001, my guest stumbled across his first business with two friends. They began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, with the some content marketing led by my guest, their company overcame the collapse of the housing market and became one of the largest pool installers in the United States.

Building off of his success in the pool industry, my guest started The Sales Lion in 2009. Over the past seven years, my guest has turned The Sales Lion from a personal blog into a sales and content marketing powerhouse.

Now, let’s hack …

Marcus Sheridan.

In this 42-minute episode, Marcus Sheridan and I discuss:

  • Being obsessed with questions
  • Why you should help people discover the answers
  • The law of Three: The third question is where you get the magic

The Show Notes