The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience.
Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our marketing writing.
In this 15-minute episode, I talk about:
- The differences (and similarities) between content and copy
- How to write about your own experiences without being self-centered
- Why we can’t get away with “feel bad” marketing any more
- Getting real about audience problems — without blaming or bullying
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
Becoming the ‘Chief Empathy Officer’ of Your Copy and ContentSonia Simone
The Show Notes
- My post on the difference between content marketing and copywriting
- Nick Usborne’s post on How Copywriters can Leverage the Power of Feelgood Chemicals to Make More Sales
- Joanna Wiebe’s great site Copyhackers
- You can find Lloyd Dobler’s full “Say Anything” rant on this page;“Say Anything” quotes
- Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments 🙂
Greg - says
Sonia, thanks for the insight on the subtle / not-so-subtle difference between content and copy in the October 1 episode. Your take is a who’s who of great people to study under. CB’s content marketer program leads the pack (natch), followed by Nick Usborne’s Conversational Copywriting course, and, at the moment, Joanna Wiebe’s 10x Email course. Personally, I prefer to work in longer form. But it never hurts to learn other ways of the Jedi. To paraphrase Master Jinn, “Study of each of the three approaches broadens your understanding of the other two. N stuff.”
Sonia Simone says
We have a lot of pretty darned smart friends. 😀