Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience.

Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our marketing writing.

In this 15-minute episode, I talk about:

  • The differences (and similarities) between content and copy
  • How to write about your own experiences without being self-centered
  • Why we can’t get away with “feel bad” marketing any more
  • Getting real about audience problems — without blaming or bullying

The Show Notes