The Secret Weapon Behind Great Websites: The Role of the Content Editor

A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on


Today, Copyblogger’s Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.

Specifically, we’ll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isn’t in the cards for your site.

It’s common for a writer’s ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) That’s what editors are for.
– Kelly McBride

In this 24-minute episode, Sonia and Stefanie talk about:

  • The multiple benefits that an editor brings to a content site
  • Why the editorial role isn’t just about catching typos
  • How to add editorial mojo to your site if you aren’t able to hire someone
  • The secret weapon behind the first Star Wars movie
  • Sean Penn, El Chapo, and the missing editor


The Show Notes