A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on
Today, Copyblogger’s Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.
Specifically, we’ll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isn’t in the cards for your site.
It’s common for a writer’s ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) That’s what editors are for.
– Kelly McBride
In this 24-minute episode, Sonia and Stefanie talk about:
- The multiple benefits that an editor brings to a content site
- Why the editorial role isn’t just about catching typos
- How to add editorial mojo to your site if you aren’t able to hire someone
- The secret weapon behind the first Star Wars movie
- Sean Penn, El Chapo, and the missing editor
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- Check out Stefanie’s podcast on the Rainmaker.FM network, Editor-in-Chief (new season started January 28!)
- Stefanie’s Copyblogger post on Why Content Marketers Need Editors, with more advice on how to act as your own editor
- Pamela Wilson’s streamlined process for How to Create One Powerful Piece of Content per Week
- Larry Brooks’s post on the Rule of 24 on how to significantly improve your content overnight
- Kelly McBride’s piece on The Problem with Sean Penn’s El Chapo Interview
- Frank Chung’s article on The Secret Weapon Behind Star Wars
- Find Sonia on Twitter @soniasimone
- Find Stefanie on Twitter @stefanieflaxman
David Villalva says
Thanks Sonia and Stefanie.
You two just helped me recognize how much I need a solid editor to look over my website. It’s weird though because I get editing feedback on my blog posts but not on my homepage copy or about page.
I’m a storyteller and just trunked a 70,000 third draft of my novel because my content editor showed me the way (or that I went the wrong way).
Thanks, I needed a little kick…