The Secret Weapon Behind Great Websites: The Role of the Content Editor

A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on

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Today, Copyblogger’s Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors.

Specifically, we’ll talk about what an editor will do for your site, and what to do if hiring a full-time editor like Stefanie isn’t in the cards for your site.

It’s common for a writer’s ambitions to outpace his talents. (Sean Penn, you are no Hunter S. Thompson.) That’s what editors are for.
– Kelly McBride

In this 24-minute episode, Sonia and Stefanie talk about:

• The multiple benefits that an editor brings to a content site
• Why the editorial role isn’t just about catching typos
• How to add editorial mojo to your site if you aren’t able to hire someone
• The secret weapon behind the first Star Wars movie
• Sean Penn, El Chapo, and the missing editor

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The Show Notes

• Check out Stefanie’s podcast on the Rainmaker.FM network, Editor-in-Chief (new season started January 28!)
• Stefanie’s Copyblogger post on Why Content Marketers Need Editors, with more advice on how to act as your own editor
• Pamela Wilson’s streamlined process for How to Create One Powerful Piece of Content per Week
• Larry Brooks’s post on the Rule of 24 on how to significantly improve your content overnight
• Kelly McBride’s piece on The Problem with Sean Penn’s El Chapo Interview
• Frank Chung’s article on The Secret Weapon Behind Star Wars
• Find Sonia on Twitter @soniasimone
• Find Stefanie on Twitter @stefanieflaxman