In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email.
Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet.
In this episode, Brian and Darrell talked about:
- Why email isn’t even close to dead and why it’s still so important for your business
- Hot takes on “trendy” marketing tactics versus the tried-and-true ROI of the inbox
- Why your email newsletter should be the value proposition itself
- The paradigm shift for media companies based on email and why it’s more than a marketing tool
- How list segmentation and automation are changing the game
- And why trust is king