Why Content Creators Should Kiss Their Programmers

Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing.


In this episode of the Lede, Pamela “Battle Axe” Wilson joins us one more time for this award-winning series (listen to understand what I mean) to help Jerod Morris put Demian Farnworth in the hot seat.

A couple weeks ago Demian wrote an article called “The Unstoppable Rise of the Digital Content Creator.” While it’s loaded with some of the best writing this side of Saturn, what can’t be missed is Demian’s central premise: programmers and engineers have paved the road digital content marketers tread.

Without these professionals, the modern-day content creator would still be forced to develop coding chops or hire someone to do it for them. Instead, we live in a world where it’s easy to create and share digital content online.

But there are still a lot of unanswered questions.

In this 30-minute episode we’ll answer the following questions:

  • Is there anything to the claim that digital content creators are unstoppable? Or is Demian just blowing smoke?
  • Could it be possible we are in a digital content bubble?
  • What’s the true value of Joe Pulizzi’s orange suits?
  • Is there really an audience for every idea — even one about drinking your own urine for health reasons?
  • Where is the proof that demand for content is going up?
  • Is Pamela Wilson really happy living in Nashville?
  • And so much more!


The Show Notes