3 Skills to Master to Become a Marketing Badass this Year

Sonia Simone on July 9, 2018

Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either.

Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year, and it boils down to two words: killer and poet.

In this 16-minute episode, I talk about:

  • Why it’s a silly (and expensive) mistake to try to promote a business with cheap, crummy content
  • Why we think 2018 will be the year of the Word Nerd
  • The key element to content strategy today (and yesterday, and probably tomorrow)
  • How (and why) to get over your fear of the “A-word”
  • Why a technology-first approach can actually kill your content strategy

The Show Notes