Using Content to Systematically Move Prospects Toward a Purchase

Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there.

Today, I touch on some specific ways that content marketing can pave the way for excellent conversion.

In this 18-minute episode, I talk about:

  • How strategic content can move people at various stages of awareness toward a purchase.
  • Specific recommendations for different stages of buyer awareness.
  • How to structure content for people who are just learning about a topic.
  • How to handle the “last mile” of your customer’s purchase.
  • Why content marketers should consider owning more of the copy for the customer journey.

The Show Notes