Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do?
Fortunately, we’ve got an answer for you. One that we regularly practice, and one that is explained in a recent Whiteboard Friday video by Rand Fishkin.
And you’ll be surprised how simple it is to implement, too.
Plus, we’ve got more content marketing news and advice to share in this episode of The Lede … an episode that begins a new era of The Lede.
Listen now to find out what we mean.
Plus, in this 26-minute episode you’ll discover:
- What is republishing and why does Google love it?
- The exact steps Copyblogger takes to republish old articles
- Why viral content is not a long-term strategy
- How to handle a sudden and massive burst of attention
- The podcast land grab is over — now what?
- A classic example of digital sharecropping ruining your business plan
- You are probably making this mistake when it comes to your social media plan (which plays right into these companies hands)
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
Daniel Z. Chohfi says
It should be Robert Bruce 😀
Great episode guys, thanks.
Demian Farnworth says
What was the question again?
Belinda Weaver says
I think part of my brain exploded with this one. That republishing tip is AWESOME. Thanks for sharing it.
And I love love love the new format. I listen to podcasts because I don’t get a lot of screen time to read blog posts … so you’re delivering the best of what’s about in the format I can actually absorb it.
Hat tip to you both.
Demian Farnworth says
Yeah, right, Belinda? So simple, but profound. Glad you like the new format!
Ben Lloyd - Tech Write says
Is there any chance you can start publishing transcripts of these podcasts? I don’t have the time or bandwidth required to listed to an episode.
Francisco Aquire says
I really enjoyed this show and the new format! Republishing and Jay’s ideas were my favorites.
Look forwrd to hear form you again!
Amy Lucas says
Can you clarify what date to re-post the content? I think what I gathered was a few minutes in the past…
So, if I want it re-published today. I’d go in to my post (on the Rainmaker Platform) and change the published date to today just a few minutes ago… Correct?
Jerod Morris says