Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency.

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In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter what type of content you’re creating.

Jerod has discuss authenticity a lot in relation to podcasts. He wanted to Demian’s thoughts on how developing an authentic connection may differ depending on the medium.

Among the topics discussed:

  • Why authenticity is one of the essential elements of a remarkable audience experience
  • How authenticity differs (or does it?) between audio and written content
  • What Erika Napoletano taught Demian about being authentic
  • Why Erika’s version of authenticity and your version are surely different 😉

And much more.

If you want to get the content series that Jerod mentions in the episode, The 4 Essential Elements of a Remarakble Podcast, go to showrunner.fm and get on the email list.

We hope you enjoy this week’s new episode of The Lede. It’s the first in a four-part series. Next week, we revisit the second element of a remarkable audience experience: usefulness.

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