Revisiting Authenticity: What It Is, What It’s Not, and Why It Matters

Jerod Morris and Demian Farnworth on September 29, 2015

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency.

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In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter what type of content you’re creating.

Jerod has discuss authenticity a lot in relation to podcasts. He wanted to Demian’s thoughts on how developing an authentic connection may differ depending on the medium.

Among the topics discussed:

Why authenticity is one of the essential elements of a remarkable audience experience
How authenticity differs (or does it?) between audio and written content
What Erika Napoletano taught Demian about being authentic
Why Erika’s version of authenticity and your version are surely different 😉

And much more.

If you want to get the content series that Jerod mentions in the episode, The 4 Essential Elements of a Remarakble Podcast, go to showrunner.fm and get on the email list.

We hope you enjoy this week’s new episode of The Lede. It’s the first in a four-part series. Next week, we revisit the second element of a remarkable audience experience: usefulness.

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