I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on.
She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article.
Seeing that Ms. Wilson kicked the hornet’s nest with a lead foot, Jerod and I decided to get down to the truth of the matter. To ultimately decide which is better (I think we all know the answer to that).
In this 32-minute episode you’ll discover:
- Why Copyblogger Media had to bet big on podcasting
- The circumstances that spur some of the best written articles
- Jerod’s bizarre super power
- Things you can do with audio content that can’t be done with written (and vice versa)
- When audio content just won’t do
- How learning styles and personal preferences will affect which kind of content you create
- How a podcast can take you on a journey
- A lesson about reacting to criticism
- And more!
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
Scott Prusinski says
Podcast (or) (and) written content delivery. I’m thrilled you are supporting my professional development utilizing both platforms. I don’t see how I can afford to just choose one format over the other when I am trying to reach an audience/customer. The audience gets to choose what they respond to best, we don’t.
Thank you for providing us with excellent material/mentors in both areas.
DeAnna Burghart says
I do understand the attraction of podcast (well, not personally, but in general), but I’ve noticed that the transcripts have gone away lately too. Those of us who either can’t or won’t listen to podcasts are really locked out by that. 🙁
Demian Farnworth says
Hey Deanna, we decided to stop doing the transcripts because we were spending a lot of money to produce them. Sorry.
Donald Overlander says
Deanna – right there with you.
I read and assimilate data faster when reading (plus accessing it as a resource in the future == written for the win). Have -tried- to follow PodCasts several times but they tend to devolve into “Coffee Clatch” conversations rather than providing the value I look for.
This podcast is a prime example of the “Coffee Clatch”… listening while writing this comment. Have now reached the end of my interest in sticking with the PodCast (no value to this point 7 minutes in!?) …ooo almost had value at 7:33… but fail…
Thanks guys! Back to reading…