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Amy Harrison
Amy HarrisonHit Publish
Amy Harrison shares winning tips and techniques for the beginning to intermediate-level online marketer. If you want to succeed as a digital marketer, but don't yet know enough to put all the pieces together, Amy has your back.
How to Find Your Content Marketing Strength
With an array of content mediums to choose from, which ones will work best for you and your business? I’ll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do.
3 Ways ‘Contrast Copywriting’ Makes Your Offer The Obvious Choice
Today we’re talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer’s life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I’m kidding. However, there are some specific areas where the power of contrast can sell the value of what you have.
Launch Content: How to Build Desire for Your Product BEFORE You Make an Offer
In this episode I’m going to give you a crash course with tips on the kind of content you can create when launching a new product or service, to build buzz and anticipation around said service.
4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business
Today we’re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special ‘insider’ club without excluding new people? Crack this and you’ll build a loyal fan base who stay tuned to everything you do.
How to Generate Powerful Product Names That Don’t Sound Gimmicky
Today’s episode asks the question: “When it comes to marketing, what’s in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help.
How to Write a High-Converting Sign-up Page for Your Email Newsletter
On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day.
9 Story Themes That Can Make Your Business Content Captivating
Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it?
The 10/20/10 Rule for Creating Web Content That Converts
We’re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment …
3 Steps for Making Success Stories a Part of Your Content Marketing Strategy that Works
Success stories, aren’t just testimonials from happy clients. They’re a strategic tool for persuading prospects and standing out from your competitors. And even if you don’t (yet) have thousands of happy customers you should still be developing your Success Story System today.
Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016
It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to do, is easier than you might think (especially if you’re a small business). Cue a sigh of content marketing relief …
How to Create a Simple and Flexible Content Marketing Plan for 2016
If you find the idea of planning out your future content overwhelming and frustrating, today’s show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed…
The Last Hit Publish of 2015: Running a Content Audit (And an Invite to My Party)
It’s the last Hit Publish episode for 2015 so what better time to look back at all you’ve done and set yourself up for success in 2016 by doing a content audit. And we’ll be having mince pies, games and merriment as I throw a little party. Do say you’ll join us!
Your Content Customer Profile: What Do You REALLY Need to Know?
Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you’ve filled in a customer profile, how do you actually use it to write great content? All and more on today’s Hit Publish.
Your Headline Shaker Maker: A Simple, Stress-Free Way to Write Powerful Headlines
Writing great headlines is hard work, but that doesn’t mean creating them can’t be fun …
How To Get Customers to Say Yes to Your Offer
People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen.
The Do’s and Don’ts of Guest Posting
Guest Posting is a content marketing strategy that pays dividends. It can open doors, generate sales, attract clients and build your credibility. But you need to make sure you’re not making these mistakes before you jump right in …
Can Your Customer Quickly Find These 7 Key Pieces of Content When They Visit Your Site?
Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements.
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[Important Broadcast] Critical Information About The Hit Publish Podcast
Big changes are afoot – tune in to find out more …
There are important changes and updates that you need to know about …
4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business
Today we’re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special ‘insider’ club without excluding new people? Crack this and you’ll build a loyal fan base who stay tuned to everything you do.
How to Write a High-Converting Sign-up Page for Your Email Newsletter
On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day.
Joe Pulizzi Reveals The Content Marketing Strategies You Need to Succeed in 2016
It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to do, is easier than you might think (especially if you’re a small business). Cue a sigh of content marketing relief …
How To Get Customers to Say Yes to Your Offer
People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen.
So You Hit Publish… Now What? 9 Simple Ways to Get More Readers Once Your Content is Live
If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, I’ve got you covered …
5 Simple Steps for Creating Content, Even When Life Gets in The Way
If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode is for you …
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