Big changes are afoot – tune in to find out more …
There are important changes and updates that you need to know about …
Amy Harrison shares winning tips and techniques for the beginning to intermediate-level online marketer. If you want to succeed as a digital marketer, but don't yet know enough to put all the pieces together, Amy has your back.
Big changes are afoot – tune in to find out more …
There are important changes and updates that you need to know about …
With an array of content mediums to choose from, which ones will work best for you and your business? I’ll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do.
Today we’re talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer’s life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I’m kidding. However, there are some specific areas where the power of contrast can sell the value of what you have.
In this episode I’m going to give you a crash course with tips on the kind of content you can create when launching a new product or service, to build buzz and anticipation around said service.
Today we’re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special ‘insider’ club without excluding new people? Crack this and you’ll build a loyal fan base who stay tuned to everything you do.
Today’s episode asks the question: “When it comes to marketing, what’s in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help.
On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day.
Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it?
We’re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment …
Success stories, aren’t just testimonials from happy clients. They’re a strategic tool for persuading prospects and standing out from your competitors. And even if you don’t (yet) have thousands of happy customers you should still be developing your Success Story System today.
It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to do, is easier than you might think (especially if you’re a small business). Cue a sigh of content marketing relief …
If you find the idea of planning out your future content overwhelming and frustrating, today’s show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed…
It’s the last Hit Publish episode for 2015 so what better time to look back at all you’ve done and set yourself up for success in 2016 by doing a content audit. And we’ll be having mince pies, games and merriment as I throw a little party. Do say you’ll join us!
Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you’ve filled in a customer profile, how do you actually use it to write great content? All and more on today’s Hit Publish.
Writing great headlines is hard work, but that doesn’t mean creating them can’t be fun …
People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen.
Guest Posting is a content marketing strategy that pays dividends. It can open doors, generate sales, attract clients and build your credibility. But you need to make sure you’re not making these mistakes before you jump right in …
Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements.
Big changes are afoot – tune in to find out more …
There are important changes and updates that you need to know about …
Today we’re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special ‘insider’ club without excluding new people? Crack this and you’ll build a loyal fan base who stay tuned to everything you do.
On this week’s episode we’re going to look at how to craft a high-converting sign-up page for your email newsletter. You’re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day.
It’s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to do, is easier than you might think (especially if you’re a small business). Cue a sigh of content marketing relief …
People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here’s how to make sure that doesn’t happen.
If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, I’ve got you covered …
If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode is for you …
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