The Art of Digital Product Viability Testing and Iteration

For this episode of the product strategy series, Tony and Chris discuss risk-free ways to determine if a product is going to work in your market.

In this episode:

  • Why you should test the market before rolling out a launch
  • How you don’t need to sell anything to know if your audience is going to be receptive to you product
  • Ways you can test that don’t necessarily involve creating the product first