Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses

Sonia Simone on February 29, 2016

Cornerstone content, how to create compelling content for an “overexposed” topic, and predicting the future for our businesses. It’s Q&A day!

Our wonderful community of listeners shared three questions with me today. In this 29-minute episode, I talk about:

  • How to, in Wayne Gretzky’s phrase, “skate to where the puck is going”
  • What to look for when you’re figuring out what’s working … and what isn’t
  • How to build the foundation for your content strategy
  • Specific techniques you can use to find fresh angles on the tried-and-true content topics
  • My favorite tactic to come up with an endless supply of ideas for fresh, unique content

Remember: This coming Thursday (March 3), I’ll also be covering 7 ways to improve your social media listening over on our sister podcast, CopybloggerFM. 🙂

The Show Notes