PR vs. Native Advertising: What You Need to Know
There’s a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that’s not right. Listen in and learn the advantages of using both …
In this 14-minute episode we discuss:
- What is native advertising?
- How do PR and native advertising differ?
- Which is right for your business?
The Show Notes
- Great piece by Demian Farnworth on Native Advertising
- David Ogilvy bio
- Lessons from David Ogilvy
- Thanks to Sharethrough for a good native advertising definition
- PR Newswire
- Business Wire
- Market Wired
- Follow me on Twitter: @doylealbee
- Questions, comments or smart remarks? Email me at doyle.albee@gmail.com