In the last episode of Rough Draft, your host explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept.

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Marketers are agog over stories. For good reason …

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So, we are making a few changes here at Rough Draft. Good changes. Three in fact.

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Some astronomers and philosophers make the grand, if not absurd, claim that we are ten thousand things, but one substance. Perhaps ancient stardust. Fair enough.

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It’s funny. How we forget things. Sublime reflections and exalted ideas. Like they were never even there. But if they were so sublime and exalted, why did they not remain with us?

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As of late, it’s fashionable to write hell for leather. In fact, there’s a hot cottage industry in the writing culture. But is it good for the writing community? Or detrimental?

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Most creative people will take your head off if you butt in while they are flowing. Man. That’s for good reason.

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Your idea stretches out to the end of nowhere. One hundred words? One thousand? What’s the angle? The structure?

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Language is software (your brain, the hardware). A form of coding. It communicates information, and ideas travel from one person to the next through language.

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Writing is weird. Unlike speaking, it’s not something we do naturally. And unless we train ourselves out of it, that weirdness renders some creative, but wooden and dense prose.

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You know that conventional wisdom that you should read everything you write out loud? Let’s put a twist on that advice.

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So there’s this new browser app that allows you to write/drop content into a text box and click “Edit” to determine if your writing is “bold and clear.”

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Hey, because this is episode 90, let’s do something a little different today. Let’s talk music.

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“So many English teachers shoved complex sentences down my throat that now a simple sentence almost makes my skin crawl.”

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So the job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA.

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Before social media entered the stage a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the internet has changed all of that.

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Ever meet someone who completely revamps the way you look at an issue? This is the story of how an older gentleman changed my mind about what it takes to be successful.

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Never forget that the formula for writing for the web is simple: it must be clear, concise, and compelling. We’ve covered how to make it clear and concise. Let’s look at what it really takes to make it compelling.

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