When you say the word “data” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.

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Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and then takes her on a journey that ultimately leads to a vision of herself as a better version of herself.

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Indeed, it can. It can also make you a more visible writer. But that depends on how you go about it.

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Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at break-neck speed.

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Lots of people make careers out of controversy. But constant controversy can take a toll.

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There are about 100 ways to become a better writer. For example, you could …

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“Don’t panic, but one of your kidneys has been harvested.”

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You can spot a mediocre writer from miles away …

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Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?

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That’s a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on?

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There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch.

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Anybody out there know who Cyrus Trask is? Anyone?

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Let’s admit it: in a world where blogs and blog posts proliferate, it’s hard to be original. But it’s not impossible …

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Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.

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First things first: What is a landing page?

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It’s actually quite simple: there is really never a topic your audience takes for granted.

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There really is no right or wrong way to create about page. The only question is this: is it interesting?

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A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

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