When you say the word “data” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.

Rough Draft
Demian Farnworth delivers the essential writing advice you need to succeed online, in about four minutes a day, four days a week. If you're a pure writer, and you wonder how you'll be able to build your own online platform that actually gets seen, this show is your shortcut.
083 Proof That Stories Can Increase the Value of Even ‘Worthless’ Items
Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and then takes her on a journey that ultimately leads to a vision of herself as a better version of herself.
082 Could Podcasting Make You a Better Writer?
Indeed, it can. It can also make you a more visible writer. But that depends on how you go about it.
081 When Do You Abandon the Editing Process?
Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at break-neck speed.
080 Four Ways to Get Attention by Rocking the Boat
Lots of people make careers out of controversy. But constant controversy can take a toll.
079 A Brief Introduction to the Art of Catching Hell
There are about 100 ways to become a better writer. For example, you could …
078 Six Storytelling Lessons from a Famous Urban Legend
“Don’t panic, but one of your kidneys has been harvested.”
077 Vexed by Your Bankrupt Vocabulary? Listen to This
You can spot a mediocre writer from miles away …
076 Why Writers Need to Develop a Sense of Humor
Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?
075 Listener Challenge: Could You Read 100 Books in a Year?
That’s a lot of books out there. What’s the benefit of reading as many of them as you can lay your eyes on?
074 How to Get Massive Attention with a ‘High-Concept Pitch’
There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch.
073 A Lesson in Swagger from a Wooden-Legged Civil War Soldier
Anybody out there know who Cyrus Trask is? Anyone?
072 Six Ways to Becoming a Completely Original Writer
Let’s admit it: in a world where blogs and blog posts proliferate, it’s hard to be original. But it’s not impossible …
071 The Oldest Writing Trick in The Book
Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
070 Eight Things Every Writer Should Know about Landing Pages
First things first: What is a landing page?
069 The Fascinating Truth about Boring Topics
It’s actually quite simple: there is really never a topic your audience takes for granted.
068 How to Craft an About Page That People Actually Read and Share
There really is no right or wrong way to create about page. The only question is this: is it interesting?
067 The Psychology Behind Winning Email Subject Lines
A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.
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