These four research studies will prepare you for the fight ahead — a fight you can win

Rough Draft
Demian Farnworth delivers the essential writing advice you need to succeed online, in about four minutes a day, four days a week. If you're a pure writer, and you wonder how you'll be able to build your own online platform that actually gets seen, this show is your shortcut.
011 The 3 Pillars of Great Web Writing
Creating great web content is not hard if you understand just three simple words …
010 How to Use RSS to Write Better Headlines
Is 90 minutes of your time worth learning about which headlines actually work online? Then listen on …
009 How to Write Headlines that Get Results
A simple 4-step formula to writing one helluva seductive headline.
008 Where Headlines Have Gone Horribly Wrong
Here are 10 reasons your humdinger of a headline won’t save the catastrophe that is your blog post 😉
007 A 12-Minute Crash Course on Link Building (Ugh)
The number one SEO practice you can employ to get people (and Google) to pay attention to your online content.
006 An Idiot-Proof Guide to Writing Blog Posts That Google Loves
These 21 questions from a Google engineer will help you create original, high-quality content …
005 Keywords: Your Love Affair With the Language Your Audience Uses
In the end, keyword research has nothing to do with SEO. It goes way deeper than that …
004 How Search Engines Work, Part Two
Where you find out how Google learns what a page is about, and how it ranks that page.
003 How Search Engines Work, Part One
A few important details every web writer should know about how Google does its job …
002 The Unbreakable Law of the Web
Like the law of gravity, when you break the law of the web things may not end well with you.
001 Two Challenges All Digital Content Must Conquer
The web gives you the opportunity to have a voice. The only problem is there are two almost-insurmountable obstacles standing in your way.
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