Confessions of a Pink-Haired Marketer
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SONIA SIMONE
Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
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Leadership, Categories of One, and Purple Rain
Read more: Leadership, Categories of One, and Purple RainReal leadership starts when you step up with the courage to be a category of one. I have a short episode for you this week, honoring the life of Prince and opening up some ideas about leadership, about community, and about building something that matters. Corporate culture (and what to do if you’re stuck in…
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Make Better Mondays! 6 Minutes to a Happier, More Productive Week
Read more: Make Better Mondays! 6 Minutes to a Happier, More Productive WeekCreative productivity is all about habits. Here’s a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week It’s a funny paradox — if you want to be more productive, especially as a creative professional, the best thing you can do for your output is to establish…
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5 Idea-Generating Techniques We Use on the Copyblogger Team
Read more: 5 Idea-Generating Techniques We Use on the Copyblogger Team“Help! I have no idea what to write about!” We’ve all been there — and when you produce as much content as the Copyblogger team, keeping the idea stream flowing is a top priority. Today, I’ll talk about five practices we use at Copyblogger and Rainmaker to come up with plenty of high-quality ideas. These…
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Blog or Podcast? 5 Questions to Help You Decide
Read more: Blog or Podcast? 5 Questions to Help You DecideBlogging isn’t the only game in town any more for content marketers. Podcasts are super popular as the new “do-it-yourself” content format. So which works better, and why? Today’s content marketing question: Should I blog or should I podcast? Or maybe I should be doing video? Or all three? Or do I even need a…
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Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt Feelings
Read more: Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt FeelingsToday, two techniques that can boost your “EQ” (emotional intelligence) and help you be a happier, more productive person. Today I have two techniques for you — a new, research-based “hack” that looks interesting for improving our ability to make positive changes, and an approach I’ve used for a long time to constructively handle emotionally…
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Things I Love/Things I Hate about Health & Fitness Marketing
Read more: Things I Love/Things I Hate about Health & Fitness MarketingHealth and fitness have some of the strongest examples around of good content marketing — and unfortunately, they also have some of the sleaziest. It’s that time again! Today I’m talking about more things I love! (And … a couple of things I hate.) In this 30-minute episode, I look at three different health and…